Alm Marietta

Name: ALM Marietta
Address: 1071 Cobb Parkway Southeast, Marietta, GA, 30060, US
Telephone: 678-621-2977
Price range: Doc Fee: $995
Rating: 2.7

Marietta, GA12 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Data: Sep 23, 2025 - Sep 29, 2025

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53.5/100

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Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.

$995

Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.

$1,282

Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.

+12.0%

Avg NegotiatedThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.

$2,780

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Alm Marietta Data-Driven Review

Based on 24 verified OTD quotes collected between Sep 2025 and Sep 2025, Alm Marietta earns a Grade F transparency score of 53.5/100. Their doc fee of $995 is $292 above the GA average ($703). Add-ons average $1,282 when present — ask for an itemized breakdown. Buyers who negotiated saved an average of $2,780.

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.71

Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.55

Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.25

Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.83

✓Doc fee ($995) is $396 above GA average ($599)
✓Average dealer add-ons of $1,282 when present
✓Dealer markup averages 12.0% above listing (high — significant fees or add-ons)

Doc Fee Comparison

This dealer$995

GA avg$599

National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Vehicle	Final PriceOut-the-door (OTD) price is the total amount you'll pay, including the vehicle price, taxes, fees, and any add-ons. This is the number that matters when comparing deals.	SavingsThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.	Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.	Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.	OTD
2023 Audi Q5 S line Premium Plus	$29,263	$2,780	$995	$1,098	View
2024 Toyota Corolla LE	$22,738	—	$995	$2	View
2020 GMC Acadia AT4	$24,877	—	$995	$999	View

2023 Audi Q5

S line Premium Plus

$29,263

Doc Fee$995

Add-ons$1,098

Savings$2,780

View Original OTD Quote

2024 Toyota Corolla

$22,738

Doc Fee$995

Add-ons$2

Savings—

View Original OTD Quote

2020 GMC Acadia

AT4

$24,877

Doc Fee$995

Add-ons$999

Savings—

View Original OTD Quote

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

window tint/clear shieldavg $499

6 quotes

paint and fabavg $899

6 quotes

dealer processing feeavg $20,696

5 quotes

electronic title feeavg $6,136

5 quotes

motor trend certificationavg $1,749

4 quotes

Frequently Asked Questions

What is Alm Marietta's doc fee?

Alm Marietta charges a typical documentation fee of $995. The GA average is $703. This is based on 24 verified OTD quotes in our database.

Does Alm Marietta add mandatory add-ons?

Alm Marietta adds an average of $1,282 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Alm Marietta a good dealer?

Alm Marietta has a transparency score of 53.5/100, earning a Grade F. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 24 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.

At a Glance

High dealer markup (+12.0% above listing)

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Tips for Alm Marietta

💰Doc fee is $597 above national average. Ask if they'll match competitors or reduce it.
🚨This dealer often adds $1,282 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
⚡Low-rated dealer. Get everything in writing. Ask for an itemized OTD quote before visiting.
📊Dealer markup is 12% above listing (excluding taxes). Ask for an itemized breakdown — doc fees and add-ons may be negotiable.

Data Summary

Total Quotes: 24
Recent (12mo): 24
Complete Data: 20

What to Expect

When shopping at Alm Marietta:

Expect a doc fee around $995
Add-ons may total around $1,282
OTD price is typically 12-13% above listing

How are scores calculated?Learn about our methodology →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.