Hilton Head BMW

Name: Hilton Head BMW
Address: 1230 Fording Island Road, Bluffton, SC, 29910, US
Telephone: 843-806-0402
Price range: Doc Fee: $596
Rating: 4.5

Bluffton, SC5 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Data: Sep 17, 2025 - Dec 31, 2025

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Transparent Dealer

Score: 90.4/100

Shop Inventory 843-806-0402 Website

Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.

$596

Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.

$70

Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.

+0.1%

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Hilton Head BMW Data-Driven Review

Based on 10 verified OTD quotes collected between Sep 2025 and Dec 2025, Hilton Head BMW earns a Grade A transparency score of 90.4/100. Their typical doc fee of $596 is close to the SC average ($462). When present, add-ons average $70, which is relatively low.

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.87

Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.88

Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100

Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.80

✓Doc fee ($596) is slightly above SC average ($400)
✓Average dealer add-ons of $70 when present
✓Dealer markup is effectively 0% above listing (excellent — quotes closely match advertised price)

Doc Fee Comparison

This dealer$596

SC avg$400

National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Vehicle	Final PriceOut-the-door (OTD) price is the total amount you'll pay, including the vehicle price, taxes, fees, and any add-ons. This is the number that matters when comparing deals.	SavingsThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.	Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.	Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.	OTD
2026 BMW IX xDrive45	$76,842	—	$596	None	View
2025 BMW X1 xDrive28i 4dr All-Wheel Drive Sport	$41,850	—	$596	None	View
2023 MINI Countryman john cooper works classic (a8) 4dr	$37,822	—	$596	None	View
2017 Chevrolet Equinox	$10,963	—	—	None	View
2024 Chevrolet Colorado z71 4x4 crew cab 5 ft. box 131 in.	$43,533	—	$596	$350	View

2026 BMW IX

xDrive45

$76,842

Doc Fee$596

Add-onsNone

Savings—

View Original OTD Quote

2025 BMW X1

xDrive28i 4dr All-Wheel Drive Sport

$41,850

Doc Fee$596

Add-onsNone

Savings—

View Original OTD Quote

2023 MINI Countryman

john cooper works classic (a8) 4dr

$37,822

Doc Fee$596

Add-onsNone

Savings—

View Original OTD Quote

2017 Chevrolet Equinox

$10,963

Doc Fee—

Add-onsNone

Savings—

View Original OTD Quote

2024 Chevrolet Colorado

z71 4x4 crew cab 5 ft. box 131 in.

$43,533

Doc Fee$596

Add-ons$350

Savings—

View Original OTD Quote

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

maverick signingsavg $350

1 quote

Frequently Asked Questions

What is Hilton Head BMW's doc fee?

Hilton Head BMW charges a typical documentation fee of $596. The SC average is $462. This is based on 10 verified OTD quotes in our database.

Does Hilton Head BMW add mandatory add-ons?

Hilton Head BMW adds an average of $70 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Hilton Head BMW a good dealer?

Hilton Head BMW has a transparency score of 90.4/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 10 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

At a Glance

Minimal dealer markup above listing price

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Tips for Hilton Head BMW

📋Doc fee ($596) is slightly above average. Worth asking for a reduction.
📝Minor add-ons (~$70) may appear. Ask what's included and if they can be removed.
⭐A-rated dealer! Focus on vehicle price negotiation—fees are already competitive.
✅Dealer markup is only +0% above listing (excluding taxes). This dealer keeps their fees minimal.

Data Summary

Total Quotes: 10
Recent (12mo): 10
Complete Data: 8

What to Expect

When shopping at Hilton Head BMW:

Expect a doc fee around $596
Add-ons may total around $70
OTD price is typically 0-1% above listing

How are scores calculated?Learn about our methodology →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.