B
80–89 · Above average

Transparency Verdict

Kia earns a B.

Early read: mostly fair.

Based on a small number of verified deals so far, fees and pricing look fair. Read the out-the-door carefully and we'll update as we gather more.

Developing confidence — based on 3 verified out-the-door quotes · Salt Lake City, CA
Collected Sep 13, 2025Apr 6, 2026 · Updated May 12, 2026

Location

Salt Lake City, CA

The full story

Why Kia earned this grade

Between September 2025 and April 2026, CarEdge negotiated or logged 3 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

What they do well

1 thing

Advertised pricing is largely honest

On average, the quoted price is only 1.2% above the listing — small enough to be fees, not markup games.

! Where to push back

2 things

Doc fee exceeds the state cap

Their typical doc fee of $389 is above CA's legal cap of $85. This is a red flag — every dealer in the state must stay at or below this number.

TipTell them you expect the doc fee at $85 or lower. It's not optional; it's the law.

Add-ons show up on most deals

33% of quotes include dealer add-ons, averaging $4,499. Expect them to try to include something — paint protection, nitrogen-filled tires, VIN etching.

TipNearly all aftermarket add-ons are optional and removable. Say "please take those off the quote" and watch the OTD drop.

3 verified OTD quotes from Kia

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

3 verified quotes

2026 Kia Sorento

X-Line SX Prestige AWDNew
$47,566
$389doc feeNo add-ons
View Quote →

2026 Kia K5

New
$39,745
$85doc fee$4,499add-ons

2025 Kia Telluride

SX-Prestige AWDNew
$57,177
$899doc feeNo add-ons

At a Glance

Minimal dealer markup above listing price
Doc fee ($389) is well above average ($108)

Tips for Kia

  • This dealer often adds $1,500 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
  • Doc fee ($389) is at or below national average. One less thing to negotiate.
  • Dealer markup is only +1% above listing (excluding taxes). This dealer keeps their fees minimal.
  • Limited data (3 quotes). Score may change as we collect more information.

Frequently Asked Questions

What is Kia's doc fee?

Kia charges a typical documentation fee of $389. The CA average is $108. This is based on 3 verified OTD quotes in our database.

Does Kia add mandatory add-ons?

Kia adds an average of $1,500 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Kia a good dealer?

Kia has a transparency score of 82.6/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 3 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Kia in Salt Lake City, CA, that has meant 3 verified OTD quotes logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to B.

Fee Transparency (30%)
72
Add-on Behavior (30%)
70
Price Accuracy (30%)
100
Data Quality (10%)
100

Doc Fee Comparison

This dealer$389
CA avg$108
National avg$400

Pulled 3 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.