CarEdge

Marietta Toyota

Marietta, GA11 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.
Data: Sep 8, 2025 - Feb 9, 2026
B
CarEdgeVerified
Transparent Dealer
Score: 82.3/100
Shop Inventory470-938-8430Website
Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.
$699
Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.
$971
Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.
+-4.2%
Avg NegotiatedThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.
$1,515

Marietta Toyota Data-Driven Review

Based on 11 verified OTD quotes collected between Sep 2025 and Feb 2026, Marietta Toyota earns a Grade B transparency score of 82.3/100. Their typical doc fee of $699 is at or below the GA average. Add-ons average $971 when present — ask for an itemized breakdown. Buyers who negotiated saved an average of $1,515.

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.100
Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.41
Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100
Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.100
  • ✓Doc fee ($699) is slightly above GA average ($599)
  • ✓Average dealer add-ons of $971 when present
  • ✓Dealer markup averages -4.2% above listing (excellent — minimal fees beyond the vehicle price)

Doc Fee Comparison

This dealer$699
GA avg$599
National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

2026 Toyota 4Runner

4D WAGON LIMITED 4WD

$67,505
Doc Fee$699
Add-ons$2,195
Savings—
View Original OTD Quote

2023 Toyota RAV4

4D WAGON HYBRID SE

$35,381
Doc Fee$699
Add-ons$200
Savings—
View Original OTD Quote

2023 Toyota TACOMA

SR

$42,499
Doc Fee$699
Add-ons$200
Savings$1,062
View Original OTD Quote

2026 Toyota Grand Highlander

LE FWD

$59,067
Doc Fee$699
Add-ons$2,494
Savings—
View Original OTD Quote

2024 Toyota Camry

XSE V6

$38,440
Doc Fee$699
Add-onsNone
Savings$3,424
View Original OTD Quote

2025 Toyota RAV4

4D WAGON XLE 2WD (4440)

$39,500
Doc Fee$699
Add-ons$2,494
Savings$59

2020 Honda Passport

Touring 2WD

$26,470
Doc Fee$699
Add-onsNone
Savings—

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

1
carbon neutral programavg $200
9 quotes
2
mt lifetime benefit programavg $1,995
4 quotes
3
digital screen protectoravg $299
3 quotes

Frequently Asked Questions

What is Marietta Toyota's doc fee?

Marietta Toyota charges a typical documentation fee of $699. The GA average is $703. This is based on 11 verified OTD quotes in our database.

Does Marietta Toyota add mandatory add-ons?

Marietta Toyota adds an average of $971 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Marietta Toyota a good dealer?

Marietta Toyota has a transparency score of 82.3/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 11 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

At a Glance

Doc fee ($699) is at or below average
Minimal dealer markup above listing price
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Tips for Marietta Toyota

  • 💰Doc fee is $301 above national average. Ask if they'll match competitors or reduce it.
  • ⚠️Expect ~$971 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
  • ✅Dealer markup is only +-4% above listing (excluding taxes). This dealer keeps their fees minimal.

Data Summary

Total Quotes
11
Recent (12mo)
11
Complete Data
11

What to Expect

When shopping at Marietta Toyota:

  • Expect a doc fee around $699
  • Add-ons may total around $971
  • OTD price is typically -4--3% above listing
How are scores calculated?Learn about our methodology →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.