Naples Mazda

Name: NAPLES MAZDA
Address: 6387 Airport-Pulling Road, Naples, FL, 34109, US
Telephone: 239-776-3801
Price range: Doc Fee: $1298
Rating: 3.2

Naples, FL6 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.Data: Sep 29, 2025 - Jan 12, 2026Claim this page

64/100

Shop Inventory 239-776-3801 Website

Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.

$1,298

Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.

$915

Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.

+0.0%

Avg NegotiatedThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.

$1,935

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.20

Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.60

Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100

Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.100

✓Doc fee ($1,298) is $299 above FL average ($999)
✓Average dealer add-ons of $915 when present
✓Dealer markup averages 0.0% above listing (excellent — minimal fees beyond the vehicle price)

Doc Fee Comparison

This dealer$1,298

FL avg$999

National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Vehicle	Final PriceOut-the-door (OTD) price is the total amount you'll pay, including the vehicle price, taxes, fees, and any add-ons. This is the number that matters when comparing deals.	SavingsThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.	Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.	Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.	OTD
2021 Mazda CX-5 4D WAGON TOURING 2WD	$19,311	—	$1,298	None	—
2019 Mazda CX-5 4D WAGON TOURING 2WD AUTO	$19,713	$1,935	$1,298	None	—
2024 Kia Telluride 4D WAGON SX FWD	$39,432	—	$1,298	$1,998	—
2024 Kia Telluride 4D WAGON SX FWD	$39,432	—	$1,298	$1,998	View
2025 Mazda CX-50 2.5 Turbo Meridian Edition AWD	$45,626	—	$1,298	None	—

2021 Mazda CX-5

4D WAGON TOURING 2WD

$19,311

Doc Fee$1,298

Add-onsNone

Savings—

2019 Mazda CX-5

4D WAGON TOURING 2WD AUTO

$19,713

Doc Fee$1,298

Add-onsNone

Savings$1,935

2024 Kia Telluride

4D WAGON SX FWD

$39,432

Doc Fee$1,298

Add-ons$1,998

Savings—

2024 Kia Telluride

4D WAGON SX FWD

$39,432

Doc Fee$1,298

Add-ons$1,998

Savings—

View Original OTD Quote

2025 Mazda CX-50

2.5 Turbo Meridian Edition AWD

$45,626

Doc Fee$1,298

Add-onsNone

Savings—

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

additional accessoriesavg $1,998

2 quotes

ppp (recommended)avg $1,495

1 quote

Frequently Asked Questions

What is Naples Mazda's doc fee?

Naples Mazda charges a typical documentation fee of $1,298. The state average is $499. This is based on 6 verified OTD quotes in our database.

Does Naples Mazda add mandatory add-ons?

Naples Mazda adds an average of $915 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Naples Mazda a good dealer?

Naples Mazda has a transparency score of 64/100, earning a Grade D. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 6 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.

At a Glance

Minimal dealer markup above listing price

Doc fee ($1,298) is well above average ($499)

Let our AI agent negotiate for you

Don't negotiate alone. Our AI agent handles the back-and-forth and gets you a fair OTD price.

AI agent negotiates OTD price for you
No hidden fees or add-ons
Avg savings: $2,200

Try CarEdge Pro

Tips for Naples Mazda

💰Doc fee is $900 above national average. Ask if they'll match competitors or reduce it.
⚠️Expect ~$915 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
✅Dealer markup is only +0% above listing (excluding taxes). This dealer keeps their fees minimal.

Data Summary

Total Quotes: 6
Recent (12mo): 6
Complete Data: 6

What to Expect

When shopping at Naples Mazda:

Expect a doc fee around $1,298
Add-ons may total around $915
OTD price is typically 0-1% above listing

How are scores calculated?Learn about our methodology →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.