Nissan Of South Morrow

Name: Nissan of South Morrow
Address: 6889 Jonesboro Road, Morrow, GA, 30260, US
Telephone: 678-619-3104
Price range: Doc Fee: $999
Rating: 3.0

Morrow, GA4 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.Data: Jul 29, 2025 - Oct 24, 2025Claim this page

61/100

Shop Inventory 678-619-3104 Website

Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.

$999

Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.

$1,921

Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.

+0.0%

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.50

Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.20

Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100

Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.100

✓Doc fee ($999) is $400 above GA average ($599)
✓Average dealer add-ons of $1,921 when present
✓Dealer markup averages 0.0% above listing (excellent — minimal fees beyond the vehicle price)

Doc Fee Comparison

This dealer$999

GA avg$599

National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Vehicle	Final PriceOut-the-door (OTD) price is the total amount you'll pay, including the vehicle price, taxes, fees, and any add-ons. This is the number that matters when comparing deals.	SavingsThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.	Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.	Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.	OTD
2025 Nissan Altima SR (CVT)	$27,440	—	$999	$1,998	View
2025 Nissan Kicks S	$26,258	—	$999	$1,898	View
2025 Nissan Kicks Play	$26,258	—	$999	$1,898	View

2025 Nissan Altima

SR (CVT)

$27,440

Doc Fee$999

Add-ons$1,998

Savings—

View Original OTD Quote

2025 Nissan Kicks

$26,258

Doc Fee$999

Add-ons$1,898

Savings—

View Original OTD Quote

2025 Nissan Kicks

Play

$26,258

Doc Fee$999

Add-ons$1,898

Savings—

View Original OTD Quote

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

nissan protective perksavg $1,898

3 quotes

lojackavg $799

1 quote

smith advantageavg $1,189

1 quote

Frequently Asked Questions

What is Nissan Of South Morrow's doc fee?

Nissan Of South Morrow charges a typical documentation fee of $999. The state average is $499. This is based on 4 verified OTD quotes in our database.

Does Nissan Of South Morrow add mandatory add-ons?

Nissan Of South Morrow adds an average of $1,921 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Nissan Of South Morrow a good dealer?

Nissan Of South Morrow has a transparency score of 61/100, earning a Grade D. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 4 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.

At a Glance

Minimal dealer markup above listing price

Doc fee ($999) is well above average ($499)

High add-ons averaging $1,921

Let our AI agent negotiate for you

Don't negotiate alone. Our AI agent handles the back-and-forth and gets you a fair OTD price.

AI agent negotiates OTD price for you
No hidden fees or add-ons
Avg savings: $2,200

Try CarEdge Pro

Tips for Nissan Of South Morrow

💰Doc fee is $601 above national average. Ask if they'll match competitors or reduce it.
🚨This dealer often adds $1,921 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
✅Dealer markup is only +0% above listing (excluding taxes). This dealer keeps their fees minimal.
ℹ️Limited data (4 quotes). Score may change as we collect more information.

Data Summary

Total Quotes: 4
Recent (12mo): 4
Complete Data: 4

What to Expect

When shopping at Nissan Of South Morrow:

Expect a doc fee around $999
Add-ons may total around $1,921
OTD price is typically 0-1% above listing

How are scores calculated?Learn about our methodology →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.