Ourisman Toyota Of Richmond

Name: OURISMAN TOYOTA OF RICHMOND
Address: 9319 West Broad Street, Henrico, VA, 23294, US
Telephone: 804-655-0361
Price range: Doc Fee: $899
Rating: 4.2

Henrico, VA10 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.Data: Nov 13, 2025 - Jan 19, 2026Claim this page

Verified

Transparent Dealer

Score: 83.2/100

Shop Inventory 804-655-0361 Website

Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.

$899

Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.

$893

Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.

+0.0%

Ourisman Toyota Of Richmond Data-Driven Review

Based on 10 verified OTD quotes collected between Nov 2025 and Jan 2026, Ourisman Toyota Of Richmond earns a Grade B transparency score of 83.2/100. Their typical doc fee of $899 is close to the VA average ($751). Add-ons average $893 when present — ask for an itemized breakdown.

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.85

Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.72

Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100

Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.60

✓Doc fee ($899) is slightly above VA average ($799)
✓Average dealer add-ons of $893 when present
✓Dealer markup averages 0.0% above listing (excellent — minimal fees beyond the vehicle price)

Doc Fee Comparison

This dealer$899

VA avg$799

National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Vehicle	Final PriceOut-the-door (OTD) price is the total amount you'll pay, including the vehicle price, taxes, fees, and any add-ons. This is the number that matters when comparing deals.	SavingsThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.	Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.	Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.	OTD
2023 Toyota Crown XLE (CVT) 4dr Sedan	$29,802	—	$899	None	View
2026 Toyota Tacoma Limited (A8) 4x4 Double Cab 5 ft. box	$55,841	—	$899	None	View
2026 Toyota Tacoma Limited	$56,007	—	—	None	View
2024 Toyota 4Runner SR5 Premium (A5) 4dr 4x4	$45,977	—	$899	None	View
0	$42,796	—	$899	None	View
2026 Toyota Camry Nightshade 4dr Front-Wheel Drive Sedan	$37,413	—	$899	None	View

2023 Toyota Crown

XLE (CVT) 4dr Sedan

$29,802

Doc Fee$899

Add-onsNone

Savings—

View Original OTD Quote

2026 Toyota Tacoma

Limited (A8) 4x4 Double Cab 5 ft. box

$55,841

Doc Fee$899

Add-onsNone

Savings—

View Original OTD Quote

2026 Toyota Tacoma

Limited

$56,007

Doc Fee—

Add-onsNone

Savings—

View Original OTD Quote

2024 Toyota 4Runner

SR5 Premium (A5) 4dr 4x4

$45,977

Doc Fee$899

Add-onsNone

Savings—

View Original OTD Quote

0

$42,796

Doc Fee$899

Add-onsNone

Savings—

View Original OTD Quote

2026 Toyota Camry

Nightshade 4dr Front-Wheel Drive Sedan

$37,413

Doc Fee$899

Add-onsNone

Savings—

View Original OTD Quote

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

premium paintavg $475

3 quotes

spray-on bedlineravg $575

2 quotes

black badge overlayavg $89

2 quotes

all-weather floor linersavg $199

2 quotes

tonneau cover: hard tri-foldavg $1,295

2 quotes

convenience packageavg $600

1 quote

cold weather packageavg $500

1 quote

power tilt/slide moonroofavg $870

1 quote

multimedia upgrade packageavg $735

1 quote

mudguardsavg $160

1 quote

Frequently Asked Questions

What is Ourisman Toyota Of Richmond's doc fee?

Ourisman Toyota Of Richmond charges a typical documentation fee of $899. The VA average is $751. This is based on 10 verified OTD quotes in our database.

Does Ourisman Toyota Of Richmond add mandatory add-ons?

Ourisman Toyota Of Richmond adds an average of $893 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Ourisman Toyota Of Richmond a good dealer?

Ourisman Toyota Of Richmond has a transparency score of 83.2/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 10 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

At a Glance

Minimal dealer markup above listing price

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Tips for Ourisman Toyota Of Richmond

⚠️Expect ~$893 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
✅Dealer markup is only +0% above listing (excluding taxes). This dealer keeps their fees minimal.

Data Summary

Total Quotes: 10
Recent (12mo): 10
Complete Data: 6

What to Expect

When shopping at Ourisman Toyota Of Richmond:

Expect a doc fee around $899
Add-ons may total around $893
OTD price is typically 0-1% above listing

How are scores calculated?Learn about our methodology →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.