Price Toyota

Name: Price Toyota
Address: 168 North Dupont Highway, New Castle, DE, 19720, US
Telephone: 302-251-8918
Rating: 4.3

New Castle, DE4 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.Data: Dec 30, 2025 - Jan 22, 2026Claim this page

#6 Most Transparent in DE

Verified

Transparent Dealer

Score: 85/100

Shop Inventory 302-251-8918 Website

Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.

—

Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.

$794

Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.

+0.0%

Avg NegotiatedThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.

$3,683

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.100

Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.75

Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100

Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.25

✓Average dealer add-ons of $794 when present
✓Dealer markup averages 0.0% above listing (excellent — minimal fees beyond the vehicle price)

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Vehicle	Final PriceOut-the-door (OTD) price is the total amount you'll pay, including the vehicle price, taxes, fees, and any add-ons. This is the number that matters when comparing deals.	SavingsThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.	Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.	Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.	OTD
2022 Kia Telluride EX (A8)	$34,302	—	$799	None	View
2025 Toyota Tacoma TRD Sport (A8) 4x4 Double Cab 5 ft.	$45,507	$3,683	—	None	View

2022 Kia Telluride

EX (A8)

$34,302

Doc Fee$799

Add-onsNone

Savings—

View Original OTD Quote

2025 Toyota Tacoma

TRD Sport (A8) 4x4 Double Cab 5 ft.

$45,507

Doc Fee—

Add-onsNone

Savings$3,683

View Original OTD Quote

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

heated front seatsavg $585

1 quote

all-weather floor linersavg $199

1 quote

trd performance exhaust - blackavg $1,095

1 quote

tonneau cover: hard tri-foldavg $1,295

1 quote

Frequently Asked Questions

Does Price Toyota add mandatory add-ons?

Price Toyota adds an average of $794 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Price Toyota a good dealer?

Price Toyota has a transparency score of 85/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 4 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

At a Glance

Minimal dealer markup above listing price

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Tips for Price Toyota

⚠️Expect ~$794 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
✅Dealer markup is only +0% above listing (excluding taxes). This dealer keeps their fees minimal.
ℹ️Limited data (4 quotes). Score may change as we collect more information.

Data Summary

Total Quotes: 4
Recent (12mo): 4
Complete Data: 1

What to Expect

When shopping at Price Toyota:

Add-ons may total around $794
OTD price is typically 0-1% above listing

How are scores calculated?Learn about our methodology →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.