Rochester Toyota

Name: Rochester Toyota
Address: 48 Farmington Road, Rochester, NH, 03867, US
Telephone: 844-306-5941
Price range: Doc Fee: $1329
Rating: 3.5

Rochester, NH13 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.Data: Oct 29, 2025 - Jan 22, 2026Claim this page

70.7/100

Shop Inventory 844-306-5941 Website

Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.

$1,329

Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.

$122

Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.

+0.0%

Avg NegotiatedThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.

$1,487

Rochester Toyota Data-Driven Review

Based on 13 verified OTD quotes collected between Oct 2025 and Jan 2026, Rochester Toyota earns a Grade C transparency score of 70.7/100. Their doc fee of $1,329 is $742 above the NH average ($587). When present, add-ons average $122, which is relatively low. Buyers who negotiated saved an average of $1,487.

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.26

Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.82

Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100

Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.85

✓Doc fee ($1,329) is $954 above NH average ($375)
✓Average dealer add-ons of $122 when present
✓Dealer markup averages 0.0% above listing (excellent — minimal fees beyond the vehicle price)

Doc Fee Comparison

This dealer$1,329

NH avg$375

National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Vehicle	Final PriceOut-the-door (OTD) price is the total amount you'll pay, including the vehicle price, taxes, fees, and any add-ons. This is the number that matters when comparing deals.	SavingsThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.	Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.	Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.	OTD
2026 Toyota Camry LE AWD	$30,134	$2,548	$599	$398	View
2024 Toyota RAV4 HYBRID XLE AWD	$38,781	—	—	None	View
2024 Toyota RAV4 HYBRID XLE AWD SUV XLE	$38,781	$425	$1,329	None	View
2024 Toyota RAV4 Hybrid XLE AWD	$39,206	—	—	None	View

2026 Toyota Camry

LE AWD

$30,134

Doc Fee$599

Add-ons$398

Savings$2,548

View Original OTD Quote

2024 Toyota RAV4 HYBRID

XLE AWD

$38,781

Doc Fee—

Add-onsNone

Savings—

View Original OTD Quote

2024 Toyota RAV4 HYBRID XLE AWD SUV

XLE

$38,781

Doc Fee$1,329

Add-onsNone

Savings$425

View Original OTD Quote

2024 Toyota RAV4 Hybrid

XLE AWD

$39,206

Doc Fee—

Add-onsNone

Savings—

View Original OTD Quote

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

dealer installed accessoriesavg $199

4 quotes

allstate anti theftavg $199

4 quotes

Frequently Asked Questions

What is Rochester Toyota's doc fee?

Rochester Toyota charges a typical documentation fee of $1,329. The NH average is $587. This is based on 13 verified OTD quotes in our database.

Does Rochester Toyota add mandatory add-ons?

Rochester Toyota adds an average of $122 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Rochester Toyota a good dealer?

Rochester Toyota has a transparency score of 70.7/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 13 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

At a Glance

Minimal dealer markup above listing price

Doc fee ($1,329) is well above average ($587)

Let our AI agent negotiate for you

Don't negotiate alone. Our AI agent handles the back-and-forth and gets you a fair OTD price.

AI agent negotiates OTD price for you
No hidden fees or add-ons
Avg savings: $2,200

Try CarEdge Pro

Tips for Rochester Toyota

💰Doc fee is $931 above national average. Ask if they'll match competitors or reduce it.
📝Minor add-ons (~$122) may appear. Ask what's included and if they can be removed.
✅Dealer markup is only +0% above listing (excluding taxes). This dealer keeps their fees minimal.

Data Summary

Total Quotes: 13
Recent (12mo): 13
Complete Data: 11

What to Expect

When shopping at Rochester Toyota:

Expect a doc fee around $1,329
Add-ons may total around $122
OTD price is typically 0-1% above listing

How are scores calculated?Learn about our methodology →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.