Serra Kia Gardendale

AL2 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.Data: Aug 28, 2025 - Aug 28, 2025Claim this page

Limited data. This score is based on 2 quotes and may change as more data becomes available.

Verified

Transparent Dealer

Score: 80.3/100

Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.

$799

Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.

$2,495

Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.

+0.0%

Avg NegotiatedThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.

$6,640

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.84

Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.50

Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100

Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.100

✓Doc fee ($799) is $310 above AL average ($489)
✓Average dealer add-ons of $2,495 when present
✓Dealer markup averages 0.0% above listing (excellent — minimal fees beyond the vehicle price)

Doc Fee Comparison

This dealer$799

AL avg$489

National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Vehicle	Final PriceOut-the-door (OTD) price is the total amount you'll pay, including the vehicle price, taxes, fees, and any add-ons. This is the number that matters when comparing deals.	SavingsThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.	Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.	Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.	OTD
2025 Kia Telluride	$54,710	$6,640	$799	None	View

2025 Kia Telluride

$54,710

Doc Fee$799

Add-onsNone

Savings$6,640

View Original OTD Quote

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

serra promiseavg $3,495

1 quote

serra promise plusavg $1,495

1 quote

Frequently Asked Questions

What is Serra Kia Gardendale's doc fee?

Serra Kia Gardendale charges a typical documentation fee of $799. The AL average is $643. This is based on 2 verified OTD quotes in our database.

Does Serra Kia Gardendale add mandatory add-ons?

Serra Kia Gardendale adds an average of $2,495 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Serra Kia Gardendale a good dealer?

Serra Kia Gardendale has a transparency score of 80.3/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 2 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

At a Glance

Minimal dealer markup above listing price

High add-ons averaging $2,495

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Tips for Serra Kia Gardendale

💰Doc fee is $401 above national average. Ask if they'll match competitors or reduce it.
🚨This dealer often adds $2,495 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
✅Dealer markup is only +0% above listing (excluding taxes). This dealer keeps their fees minimal.
ℹ️Limited data (2 quotes). Score may change as we collect more information.

Data Summary

Total Quotes: 2
Recent (12mo): 2
Complete Data: 2

What to Expect

When shopping at Serra Kia Gardendale:

Expect a doc fee around $799
Add-ons may total around $2,495
OTD price is typically 0-1% above listing

How are scores calculated?Learn about our methodology →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.