Shottenkirk Honda Huntsville

Name: Shottenkirk Honda Huntsville
Address: 6591 Highway 72 West, Huntsville, AL, 35806, US
Telephone: 256-692-1978
Price range: Doc Fee: $998
Rating: 3.3

Huntsville, AL6 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Data: Sep 23, 2025 - Oct 2, 2025

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65.9/100

Shop Inventory 256-692-1978 Website

Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.

$998

Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.

$895

Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.

+-0.9%

Avg NegotiatedThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.

$125

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Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.56

Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.30

Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100

Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.100

✓Doc fee ($998) is $509 above AL average ($489)
✓Average dealer add-ons of $895 when present
✓Dealer markup is effectively 0% above listing (excellent — quotes closely match advertised price)

Doc Fee Comparison

This dealer$998

AL avg$489

National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Vehicle	Final PriceOut-the-door (OTD) price is the total amount you'll pay, including the vehicle price, taxes, fees, and any add-ons. This is the number that matters when comparing deals.	SavingsThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.	Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.	Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.	OTD
2020 Toyota Highlander Sport Utility	$34,500	$125	$998	$1,893	View
2021 Toyota Highlander	$39,280	—	$998	$1,893	View

2020 Toyota Highlander

Sport Utility

$34,500

Doc Fee$998

Add-ons$1,893

Savings$125

View Original OTD Quote

2021 Toyota Highlander

$39,280

Doc Fee$998

Add-ons$1,893

Savings—

View Original OTD Quote

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

proc/doc feeavg $998

5 quotes

worry-free care (pre-owned)avg $895

3 quotes

worry-free careavg $895

2 quotes

worry-free care (pre-ovavg $895

1 quote

government feeavg $17

1 quote

Frequently Asked Questions

What is Shottenkirk Honda Huntsville's doc fee?

Shottenkirk Honda Huntsville charges a typical documentation fee of $998. The AL average is $562. This is based on 6 verified OTD quotes in our database.

Does Shottenkirk Honda Huntsville add mandatory add-ons?

Shottenkirk Honda Huntsville adds an average of $895 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Shottenkirk Honda Huntsville a good dealer?

Shottenkirk Honda Huntsville has a transparency score of 65.9/100, earning a Grade D. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 6 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.

At a Glance

Minimal dealer markup above listing price

Doc fee ($998) is well above average ($562)

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Tips for Shottenkirk Honda Huntsville

💰Doc fee is $600 above national average. Ask if they'll match competitors or reduce it.
⚠️Expect ~$895 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
✅Dealer markup is only +-1% above listing (excluding taxes). This dealer keeps their fees minimal.

Data Summary

Total Quotes: 6
Recent (12mo): 6
Complete Data: 6

What to Expect

When shopping at Shottenkirk Honda Huntsville:

Expect a doc fee around $998
Add-ons may total around $895
OTD price is typically -1-0% above listing

How are scores calculated?Learn about our methodology →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.