Sunrise Ford

Name: SUNRISE FORD
Address: 5435 U.S. 1, Fort Pierce, FL, 34982, US
Telephone: 772-461-6000
Price range: Doc Fee: $85
Rating: 3.9

Fort Pierce, FL7 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Data: Sep 20, 2025 - Jan 17, 2026

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78.6/100

Shop Inventory 772-461-6000 Website

Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.

$85

Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.

$2,441

Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.

+0.0%

Avg NegotiatedThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.

$636

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.100

Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.29

Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100

Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.100

✓Doc fee ($85) is at or below FL average ($999)
✓Average dealer add-ons of $2,441 when present
✓Dealer markup averages 0.0% above listing (excellent — minimal fees beyond the vehicle price)

Doc Fee Comparison

This dealer$85

FL avg$999

National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Vehicle	Final PriceOut-the-door (OTD) price is the total amount you'll pay, including the vehicle price, taxes, fees, and any add-ons. This is the number that matters when comparing deals.	SavingsThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.	Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.	Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.	OTD
2024 Ford Maverick	$40,091	$636	$1,000	$1,397	View
2023 Ford Mustang Mach-E Premium 4dr 4x2	$35,480	—	$85	$2,880	View
2025 Ford MAVERICK XL FWD	$33,000	—	$85	None	—
2025 Ford F-150 Raptor 4x4 SuperCrew Cab 5.5 ft. boW1R	$115,815	—	$85	$3,475	View
2021 Jeep Gladiator Sport	$34,138	—	$85	$3,865	View

2024 Ford Maverick

$40,091

Doc Fee$1,000

Add-ons$1,397

Savings$636

View Original OTD Quote

2023 Ford Mustang Mach-E

Premium 4dr 4x2

$35,480

Doc Fee$85

Add-ons$2,880

Savings—

View Original OTD Quote

2025 Ford MAVERICK XL FWD

$33,000

Doc Fee$85

Add-onsNone

Savings—

2025 Ford F-150

Raptor 4x4 SuperCrew Cab 5.5 ft. boW1R

$115,815

Doc Fee$85

Add-ons$3,475

Savings—

View Original OTD Quote

2021 Jeep Gladiator

Sport

$34,138

Doc Fee$85

Add-ons$3,865

Savings—

View Original OTD Quote

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

lojackavg $995

3 quotes

3m protection packageavg $495

3 quotes

dashcam protectavg $795

3 quotes

resistall windshieldavg $595

3 quotes

cat engravingavg $595

3 quotes

nsd etchavg $599

2 quotes

spireon lojackavg $599

2 quotes

nsd appearance protectionavg $499

2 quotes

1yr resistallavg $1,297

1 quote

recoveravg $995

1 quote

Frequently Asked Questions

What is Sunrise Ford's doc fee?

Sunrise Ford charges a typical documentation fee of $85. The state average is $499. This is based on 7 verified OTD quotes in our database.

Does Sunrise Ford add mandatory add-ons?

Sunrise Ford adds an average of $2,441 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Sunrise Ford a good dealer?

Sunrise Ford has a transparency score of 78.6/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 7 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

At a Glance

Doc fee ($85) is at or below average

Minimal dealer markup above listing price

High add-ons averaging $2,441

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Tips for Sunrise Ford

🚨This dealer often adds $2,441 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
✅Doc fee ($85) is at or below national average. One less thing to negotiate.
✅Dealer markup is only +0% above listing (excluding taxes). This dealer keeps their fees minimal.

Data Summary

Total Quotes: 7
Recent (12mo): 7
Complete Data: 7

What to Expect

When shopping at Sunrise Ford:

Expect a doc fee around $85
Add-ons may total around $2,441
OTD price is typically 0-1% above listing

How are scores calculated?Learn about our methodology →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.