Toyota Of Fort Walton Beach

Name: Toyota of Fort Walton Beach
Address: 777 Beal Parkway Northwest, Fort Walton Beach, FL, 32547, US
Telephone: 850-863-8344
Price range: Doc Fee: $997
Rating: 3.5

Fort Walton Beach, FL17 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.Data: Oct 4, 2025 - Feb 10, 2026Claim this page

69.7/100

Shop Inventory 850-863-8344 Website

Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.

$997

Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.

$969

Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.

+0.0%

Avg NegotiatedThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.

$1,105

Toyota Of Fort Walton Beach Data-Driven Review

Based on 17 verified OTD quotes collected between Oct 2025 and Feb 2026, Toyota Of Fort Walton Beach earns a Grade D transparency score of 69.7/100. Their doc fee of $997 is $380 above the FL average ($617). Add-ons average $969 when present — ask for an itemized breakdown. Buyers who negotiated saved an average of $1,105.

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.62

Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.37

Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100

Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.100

✓Doc fee ($997) is at or below FL average ($999)
✓Average dealer add-ons of $969 when present
✓Dealer markup averages 0.0% above listing (excellent — minimal fees beyond the vehicle price)

Doc Fee Comparison

This dealer$997

FL avg$999

National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Vehicle	Final PriceOut-the-door (OTD) price is the total amount you'll pay, including the vehicle price, taxes, fees, and any add-ons. This is the number that matters when comparing deals.	SavingsThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.	Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.	Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.	OTD
2023 Kia Forte LXS (IVT) 4dr Sedan	$19,305	$1,027	$997	$299	View
2022 BMW X5 sDrive40i (A8) 4dr 4x2 Sports Activ	$39,812	$2,264	$997	$299	View
2026 Toyota Tacoma SR5 (A8) 4x4 Double Cab 5 ft. box	$45,874	—	$997	$299	View
2025 Toyota 4RUNNER 2WD TRD Sport Prem TRD Sport Prem	$55,464	—	$997	None	View
2026 Toyota Grand Highlander Hybrid MAX Platinum	$67,143	—	$997	$3,416	View
2021 Toyota Venza XLE	$22,248	—	$997	$299	View
2024 Mazda CX-5 2.5 S Premium	$36,093	$25	$997	$299	View
2026 Toyota Grand Highlander XLE	$54,955	—	$997	$2,665	View
2026 Toyota Grand Highlander XLE	$52,675	—	$997	$2,122	View

mudguardsavg $150

4 quotes

illuminated cargo sillavg $469

3 quotes

illuminated front door sillsavg $549

3 quotes

rear hatch cargo lampsavg $499

3 quotes

full-size spare tireavg $85

1 quote

20" black wheelsavg $1,549

1 quote

premium paintavg $475

1 quote

Frequently Asked Questions

What is Toyota Of Fort Walton Beach's doc fee?

Toyota Of Fort Walton Beach charges a typical documentation fee of $997. The FL average is $617. This is based on 17 verified OTD quotes in our database.

Does Toyota Of Fort Walton Beach add mandatory add-ons?

Toyota Of Fort Walton Beach adds an average of $969 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Toyota Of Fort Walton Beach a good dealer?

Toyota Of Fort Walton Beach has a transparency score of 69.7/100, earning a Grade D. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 17 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.

At a Glance

Minimal dealer markup above listing price

Doc fee ($997) is well above average ($617)

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Tips for Toyota Of Fort Walton Beach

💰Doc fee is $599 above national average. Ask if they'll match competitors or reduce it.
⚠️Expect ~$969 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
✅Dealer markup is only +0% above listing (excluding taxes). This dealer keeps their fees minimal.

Data Summary

Total Quotes: 17
Recent (12mo): 17
Complete Data: 17

What to Expect

When shopping at Toyota Of Fort Walton Beach:

Expect a doc fee around $997
Add-ons may total around $969
OTD price is typically 0-1% above listing

How are scores calculated?Learn about our methodology →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.