CarEdge

Pure Honda Ferndale

Ferndale, MI·4 verified quotes*

Mar 4, 2026Mar 17, 2026· Score updated Apr 11, 2026

B
CarEdgeVerified
Transparent Dealer
Score: 88.1/100
Add-on Rate
25%of quotes

Avg $3,688 when present

Learn how dealer fees work

Price vs. Days on Lot

Vehicles in the upper-right are expensive and slow to sell — best negotiation opportunities.

7 negotiable
0d51d102d152d203d$6k$17k$29k$41k$53kDays on Lot
New
Used
Negotiable

Days on Market

How long vehicles have been listed. Older stock means more room to negotiate.

Fresh stock
Normal
Aging
Negotiate

Transparency Score Breakdown

Fee Transparency (30%)
94
Add-on Behavior (30%)
75
Price Accuracy (30%)
100
Data Quality (10%)
75
  • Doc fee ($304) is slightly above MI average ($286)
  • Average dealer add-ons of $3,688 when present
  • Fees average 0.3% above listing (~$105 on a $35k vehicle) — minimal

Doc Fee Comparison

This dealer$304
MI avg$286
National avg$400

Recent Quotes

Verified out-the-door prices from real transactions

1 vehicle transaction4 individual quotes

2025 Honda HR-V

EX-L4 quotes
$28,178
$304doc feeNo add-onsSaved $795
View 4 Quotes →

Most Common Add-ons

1
t&wavg $1,695
1 quote
2
claletavg $998
1 quote
3
gap insuranceavg $995
1 quote

Frequently Asked Questions

What is Pure Honda Ferndale's doc fee?

Pure Honda Ferndale charges a typical documentation fee of $304. The MI average is $241. This is based on 4 verified OTD quotes in our database.

Does Pure Honda Ferndale add mandatory add-ons?

Pure Honda Ferndale adds an average of $922 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Pure Honda Ferndale a good dealer?

Pure Honda Ferndale has a transparency score of 88.1/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 4 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

At a Glance

Minimal dealer markup above listing price
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Tips for Pure Honda Ferndale

  • Expect ~$922 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
  • Doc fee ($304) is at or below national average. One less thing to negotiate.
  • Dealer markup is effectively 0% above listing (excluding taxes). This dealer keeps their fees minimal.
  • Limited data (4 quotes). Score may change as we collect more information.
How are scores calculated? →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.