B
80–89 · Above average

Transparency Verdict

Secor earns a B.

Early read: mostly fair.

Based on a small number of verified deals so far, fees and pricing look fair. Read the out-the-door carefully and we'll update as we gather more.

Developing confidence — based on 3 verified out-the-door quotes and 1 tracked negotiation · New London, CT
Collected Nov 24, 2025Nov 24, 2025 · Updated Aug 27, 2026

Location

New London, CT

8 rated dealers within 30 miles · Open full map →

The full story

Why Secor earned this grade

Between November 2025 and November 2025, CarEdge negotiated or logged 3 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

What they do well

2 things

Doc fee is genuinely reasonable

$599 is $112 below the CT average of $711. That's money you keep — most dealers in their market charge more.

Advertised pricing is largely honest

On average, the quoted price is only 1.0% above the listing — small enough to be fees, not markup games.

! Where to push back

1 thing

Add-ons are baked into almost every deal

67% of quotes include add-ons the buyer couldn't remove, averaging $199. This is their business model — inflate the OTD, then hope you don't line-item it.

TipDemand an itemized quote before signing anything, and ask them to justify every "required" charge in writing.

3 verified OTD quotes from Secor

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

1 vehicle transaction3 individual quotes

2023 Ford Bronco Sport

Sport3 quotes
$31,737
$599doc feeSaved $843
View 3 Quotes →

Most Common Add-ons

Mandatory
vin etchavg $199
2 quotes

At a Glance

Doc fee ($599) is at or below average
Minimal dealer markup above listing price

Tips for Secor

  • Doc fee ($599) is slightly above average. Worth asking for a reduction.
  • Minor add-ons (~$133) may appear. Ask what's included and if they can be removed.
  • Dealer markup is only +1% above listing (excluding taxes). This dealer keeps their fees minimal.
  • Limited data (3 quotes). Score may change as we collect more information.

Frequently Asked Questions

What fees does Secor charge?

Based on 3 verified out-the-door quotes collected by CarEdge, Secor charges a $599 documentation fee and averages $133 in dealer add-ons when present. Secor earns Transparency Grade B (88/100).

What is Secor's doc fee?

Secor charges a typical documentation fee of $599. The CT average is $711. This is based on 3 verified OTD quotes in our database.

Does Secor add mandatory add-ons?

Secor adds an average of $133 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Secor a good dealer?

Secor has a transparency score of 88/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 3 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

Explore Connecticut dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Secor in New London, CT, that has meant 3 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to B.

Fee Transparency (30%)
100
Add-on Behavior (30%)
60
Price Accuracy (30%)
100
Data Quality (10%)
100

Doc Fee Comparison

This dealer$599
CT avg$711
National avg$404

Pulled 3 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.