Dealer Group
Bergstrom Automotive
54 locations across Wisconsin
Bergstrom Automotive operates 54 franchised locations across 1 state. This page rolls up 27 verified out-the-door quotes from 12 of its locations, rated on fee transparency, add-on behavior, and listing-to-final-price accuracy.
27 verified quotes · Data since 2025
Score Breakdown
Grade Distribution
Across 12 rated locations
58% of locations earned a B or better.
Key Insights
Transparency Score
Scores 80.7/100, 9.4 points below the national average of 90.1/100.
Add-on Frequency
41% of transactions include an add-on, 19% more often than the national average of 22%.
Listing-to-OTD Gap
Prices run -2.4% above listing on average, better than the national average of 368.8%.
Top performers in this group
Locations with D or below: 4 — Bergstrom Ford Of Green Bay, Bergstrom Volkswagen Of Green Bay, Bergstrom Cadillac Of Green Bay, +1 more
All locations
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| Bergstrom Buick GMC Of Appleton | Appleton, WI | A | 99.9 | 1 | Buick | $399 | 0% |
| Bergstrom Nissan Of Oshkosh | Oshkosh, WI | A | 99.9 | 1 | Nissan | $399 | 0% |
| Bergstrom Hyundai | Appleton, WI | A | 95 | 6 | Hyundai | $200 | 0% |
| Bergstrom Chevrolet Of Green Bay | Green Bay, WI | A | 91.7 | 6 | Chev | $0 | 0% |
| Genesis Of Appleton | Appleton, WI | A | 90 | 1 | Genesis | $0 | 0% |
| Bergstrom Cadillac Of Madison | Madison, WI | A | 90 | 3 | Cadillac | $0 | 0% |
| Bergstrom GMC Of Manitowoc | Manitowoc, WI | B | 86.1 | 2 | GMC | $399 | 50% |
| Bergstrom Lexus Of Madison | Middleton, WI | C | 75.9 | 3 | Lexus | $399 | 100% |
| Bergstrom Ford Of Green Bay | Green Bay, WI | D | 66.5 | 2 | Ford | $0 | 100% |
| Bergstrom Volkswagen Of Green Bay | Ashwaubenon, WI | D | 63.5 | 1 | Volkswagen | $0 | 100% |
Group locations
54 locations across Wisconsin