Dealer Group
Chief Automotive Group
17 locations across Alabama, Florida, Mississippi, Tennessee
Chief Automotive Group operates 17 franchised locations across 4 states. This page rolls up 21 verified out-the-door quotes from 7 of its locations, rated on fee transparency, add-on behavior, and listing-to-final-price accuracy.
21 verified quotes · Data since 2025
Score Breakdown
Grade Distribution
Across 7 rated locations
29% of locations earned a B or better.
Key Insights
Transparency Score
Scores 68/100, 18.3 points below the national average of 86.3/100.
Add-on Frequency
21% of transactions include an add-on, 3% more often than the national average of 18%.
Listing-to-OTD Gap
Prices run 0.3% above listing on average, better than the national average of 100.0%.
Top performers in this group
Locations with D or below: 4 — Hallmark Hyundai Birmingham, Bay Mitsubishi, Coast Chevrolet, +1 more
All locations
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| Hallmark Hyundai North | Ridgeland, MS | A | 99 | 1 | Hyundai | $425 | 0% |
| Hallmark Hyundai | Hendersonville, TN | A | 90 | 10 | Hyundai | $898 | 20% |
| Bay Hyundai | Panama City, FL | C | 77 | 8 | Hyundai | $897 | 63% |
| Hallmark Hyundai Birmingham | Birmingham, AL | D | 60 | 2 | Hyundai | — | 0% |
| Bay Mitsubishi | Panama City, FL | F | 0 | 0 | Mitsubishi | — | — |
| Coast Chevrolet | Pascagoula, MS | F | 0 | 0 | Chevrolet | — | — |
| Hallmark Nissan | Birmingham, AL | F | 0 | 0 | Nissan | — | — |
| Alexander Automotive Downtown Franklin | Franklin, TN | Not yetrated | — | — | — | — | — |
| Bay Chrysler Dodge Jeep RAM | Panama City, FL | Not yetrated | — | — | — | — | — |
| Bay Lincoln | Panama City, FL | Not yetrated | — | — | — | — | — |
Group locations
17 locations across Alabama, Florida, Mississippi, Tennessee