Dealer Group
Fiesta Auto Group
15 locations across New Mexico, Texas
Fiesta Auto Group operates 15 franchised locations across 2 states. This page rolls up 40 verified out-the-door quotes from 11 of its locations, rated on fee transparency, add-on behavior, and listing-to-final-price accuracy.
40 verified quotes · Data since 2025
ChevroletChryslerDodgeFordHyundaiJeepKiaMazdaMitsubishi+5 more
C71 / 100
Score Breakdown
Fee Transparency (30%)87.3/100
Add-on Behavior (30%)73.5/100
Price Accuracy (30%)83/100
Data Quality (10%)77.5/100
Grade Distribution
Across 11 rated locations
A
3
B
2
C
1
D
1
F
4
45% of locations earned a B or better.
Key Insights
Transparency Score
Scores 71/100, 15.3 points below the national average of 86.3/100.
Add-on Frequency
38% of transactions include an add-on, 20% more often than the national average of 18%.
Listing-to-OTD Gap
Prices run 5.4% above listing on average, better than the national average of 100.0%.
Top performers in this group
123
Viva Ford
El Paso, TX
A
Viva Chrysler Dodge Jeep Ram Fiat
Las Cruces, NM
A
Fiesta Subaru
Albuquerque, NM
A
Locations with D or below: 5 — Viva Toyota of Las Cruces, Viva Chevrolet, Viva Kia, +2 more
All locations
Showing 10 of 15
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| Viva Ford | El Paso, TX | A | 100 | 4 | Ford | $225 | 0% |
| Viva Chrysler Dodge Jeep Ram Fiat | Las Cruces, NM | A | 97 | 1 | Chrysler | $499 | 0% |
| Fiesta Subaru | Albuquerque, NM | A | 91 | 7 | Subaru | $499 | 14% |
| Viva Mazda | El Paso, TX | B | 87 | 11 | Mazda | $225 | 36% |
| Fiesta Hyundai | Santa Fe, NM | B | 84 | 7 | Hyundai | $499 | 57% |
| Viva Chrysler Dodge Jeep Ram El Paso | El Paso, TX | C | 73 | 1 | Chrysler | $225 | 100% |
| Viva Toyota of Las Cruces | Las Cruces, NM | D | 63 | 5 | Toyota | $499 | 20% |
| Viva Chevrolet | El Paso, TX | F | 52 | 1 | Chev | — | 0% |
| Viva Kia | El Paso, TX | F | 43 | 1 | Kia | $225 | 100% |
| Fiesta Volkswagen | Albuquerque, NM | F | 37 | 2 | Volkswagen | — | 50% |
Group locations
15 locations across New Mexico, Texas