Dealer Group
Keeler Motor Car Company
11 locations across Connecticut, New Jersey, New York
Keeler Motor Car Company operates 11 franchised locations across 3 states. This page rolls up 14 verified out-the-door quotes from 4 of its locations, rated on fee transparency, add-on behavior, and listing-to-final-price accuracy.
14 verified quotes · Data since 2025
Score Breakdown
Grade Distribution
Across 4 rated locations
75% of locations earned a B or better. No location received an F.
Key Insights
Transparency Score
Scores 84.8/100, 5.3 points below the national average of 90.1/100.
Add-on Frequency
44% of transactions include an add-on, 22% more often than the national average of 22%.
Listing-to-OTD Gap
Prices run -0.8% above listing on average, better than the national average of 366.9%.
Top performers in this group
Locations with D or below: 1 — Genesis Of Ridgefield
All locations
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| BMW Of Tenafly | Tenafly, NJ | A | 95.5 | 4 | BMW | $699 | 25% |
| BMW Of Ridgefield | Ridgefield, CT | A | 93.3 | 3 | BMW | $0 | 0% |
| Keeler Honda | Latham, NY | B | 81 | 2 | Honda | $0 | 50% |
| Genesis Of Ridgefield | Norwalk, CT | D | 69.5 | 5 | Genesis | $985 | 100% |
| BMW Of Latham | Latham, NY | Not yetrated | — | — | — | — | — |
| Keeler Lexus of Westport | Westport, CT | Not yetrated | — | — | — | — | — |
| Keeler Motor Car Company | Latham, NY | Not yetrated | — | — | — | — | — |
| Keeler Pre-owned | Latham, NY | Not yetrated | — | — | — | — | — |
| Keeler Toyota of Westport | Westport, CT | Not yetrated | — | — | — | — | — |
| Mercedes-Benz Of Latham | Latham, NY | Not yetrated | — | — | — | — | — |
Group locations
11 locations across Connecticut, New Jersey, New York