Dealer Group
Morgan Auto Group
80 locations across Florida
Morgan Auto Group operates 80 franchised locations across 1 state. This page rolls up 546 verified out-the-door quotes from 60 of its locations, rated on fee transparency, add-on behavior, and listing-to-final-price accuracy.
546 verified quotes · Data since 2025
Alfa RomeoAudiBMWChevroletChryslerDodgeFordHondaHyundai+18 more
C76.5 / 100
Score Breakdown
Fee Transparency (30%)65.1/100
Add-on Behavior (30%)78.9/100
Price Accuracy (30%)89.3/100
Data Quality (10%)96.7/100
Grade Distribution
Across 60 rated locations
A
4
B
27
C
14
D
5
F
10
52% of locations earned a B or better.
Key Insights
Transparency Score
Scores 76.5/100, 13.6 points below the national average of 90.1/100.
Add-on Frequency
32% of transactions include an add-on, 10% more often than the national average of 22%.
Listing-to-OTD Gap
Prices run 0.3% above listing on average, better than the national average of 368.8%.
Top performers in this group
Locations with D or below: 15 — Toyota Of Tampa Bay, Kia Of Cape Coral, Kia Of Port Charlotte, +12 more
All locations
Showing 10 of 80
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| Lexus Of Sarasota | Sarasota, FL | A | 95.9 | 33 | Lexus | $979 | 6% |
| Villages Subaru | Leesburg, FL | A | 94 | 12 | Chrysler | $1,032 | 8% |
| Morgan Auto Group | Tampa, FL | A | 92.2 | 9 | — | $1,065 | 11% |
| Chrysler Dodge Jeep Ram Of Leesburg | Fruitland Park, FL | A | 90.2 | 6 | Chrysler | $1,082 | 17% |
| BMW Of Wesley Chapel | Wesley Chapel, FL | B | 88.4 | 6 | BMW | $1,298 | 0% |
| BMW Of South Miami | Miami, FL | B | 88.4 | 9 | BMW | $1,298 | 0% |
| Nissan Of Orange Park | Jacksonville, FL | B | 88.4 | 5 | Nissan | $1,298 | 0% |
| Mercedes-Benz Of Gainesville | Gainesville, FL | B | 88.4 | 3 | Mercedes | $1,298 | 0% |
| Kia Of Leesburg | Leesburg, FL | B | 88.4 | 7 | Kia | $1,298 | 0% |
| Porsche Tampa | Tampa, FL | B | 88.4 | 4 | Porsche | $1,298 | 0% |
Group locations
80 locations across Florida