Dealer Group
Price Family Dealerships
18 locations across California
Price Family Dealerships operates 18 franchised locations across 1 state. This page rolls up 129 verified out-the-door quotes from 12 of its locations, rated on fee transparency, add-on behavior, and listing-to-final-price accuracy.
129 verified quotes · Data since 2025
Score Breakdown
Grade Distribution
Across 12 rated locations
50% of locations earned a B or better.
Key Insights
Transparency Score
Scores 74/100, 12.3 points below the national average of 86.3/100.
Add-on Frequency
28% of transactions include an add-on, 10% more often than the national average of 18%.
Listing-to-OTD Gap
Prices run 2.0% above listing on average, better than the national average of 99.5%.
Top performers in this group
Locations with D or below: 5 — Mercedes-Benz of Fairfield, Volvo Cars Marin, The Luxury Collection Walnut Creek, +2 more
All locations
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| Cadillac Marin | San Rafael, CA | A | 99 | 7 | Cadillac | $85 | 0% |
| Toyota Sunnyvale | Sunnyvale, CA | A | 98 | 24 | Toyota | $85 | 0% |
| Toyota Walnut Creek | Walnut Creek, CA | A | 96 | 28 | Toyota | $85 | 7% |
| Modesto Toyota | Modesto, CA | B | 85 | 2 | Toyota | $85 | 0% |
| Volvo Cars Palo Alto | Palo Alto, CA | B | 82 | 12 | Volvo | $85 | 58% |
| Downtown Ford Sacramento | Sacramento, CA | B | 80 | 6 | Ford | $85 | 50% |
| Toyota Marin | San Rafael, CA | C | 77 | 26 | Toyota | $85 | 50% |
| Mercedes-Benz of Fairfield | Fairfield, CA | D | 60 | 5 | Mercedes | — | 0% |
| Volvo Cars Marin | San Rafael, CA | F | 59 | 10 | Volvo | $949 | 40% |
| The Luxury Collection Walnut Creek | Walnut Creek, CA | F | 51 | 3 | — | — | 33% |
Group locations
18 locations across California