Dealer Group
Serra Automotive Group
13 locations across Alabama, Michigan
Serra Automotive Group operates 13 franchised locations across 2 states. This page rolls up 7 verified out-the-door quotes from 6 of its locations, rated on fee transparency, add-on behavior, and listing-to-final-price accuracy.
7 verified quotes · Data since 2025
ChevroletFordHondaKiaNissanVinfastVolkswagen
B84 / 100
Score Breakdown
Fee Transparency (30%)94.2/100
Add-on Behavior (30%)72.9/100
Price Accuracy (30%)100/100
Data Quality (10%)100/100
Grade Distribution
Across 6 rated locations
A
3
B
1
C
1
D
0
F
1
67% of locations earned a B or better.
Key Insights
Transparency Score
Scores 84/100, 2.3 points below the national average of 86.3/100.
Add-on Frequency
40% of transactions include an add-on, 22% more often than the national average of 18%.
Listing-to-OTD Gap
Prices run -1.5% above listing on average, better than the national average of 99.6%.
Top performers in this group
123
Tony Serra Nissan
Cullman, AL
A
Serra Chevrolet
Birmingham, AL
A
Serra Kia of Gardendale
Gardendale, AL
A
Locations with D or below: 1 — Vestavia Auto Plaza
All locations
Showing 10 of 13
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| Tony Serra Nissan | Cullman, AL | A | 98 | 2 | Nissan | $799 | 0% |
| Serra Chevrolet | Birmingham, AL | A | 98 | 1 | Chev | $799 | 0% |
| Serra Kia of Gardendale | Gardendale, AL | A | 98 | 1 | Kia | $799 | 0% |
| Grand Blanc Nissan | Grand Blanc, MI | B | 82 | 2 | Nissan | $280 | 100% |
| Serra Honda of Sylacauga | Sylacauga, AL | C | 77 | 1 | Honda | $799 | 100% |
| Vestavia Auto Plaza | Vestavia Hills, AL | F | 0 | 0 | Vinfast | — | — |
| Serra Automotive Group | Birmingham, AL | Not yetrated | — | — | — | — | — |
| Serra Kia of Trussville | Birmingham, AL | Not yetrated | — | — | — | — | — |
| Serra Nissan | Birmingham, AL | Not yetrated | — | — | — | — | — |
| Serra Nissan of Sylacauga | Sylacauga, AL | Not yetrated | — | — | — | — | — |
Group locations
13 locations across Alabama, Michigan