Alabama Dealer Fee Report
How transparent are car dealers in Alabama? We analyzed 577 verified OTD quotes from 146 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
Alabama's average doc fee is $738 — $338 above the national average.
Alabama Dealer Grade Distribution
Top 10 Most Transparent Dealers in Alabama
The most transparent dealers in Alabama based on verified pricing data.
| Rank | Dealer | Grade | Quotes |
|---|---|---|---|
| #1 | Mitchell Hyundai | A 100/100 | 21 |
| #2 | Merchant Ford | A 100/100 | 5 |
| #3 | Donohoo Chevrolet | A 100/100 | 4 |
| #4 | Land Rover Birmingham | A 100/100 | 3 |
| #5 | Townsend Nissan Tuscaloosa | A 100/100 | 4 |
| #6 | Sunny King Honda | A 100/100 | 4 |
| #7 | Stivers Troy | A 100/100 | 4 |
| #8 | Stivers Ford Lincoln, Inc. | A 100/100 | 5 |
| #9 | Stivers Ford Birmingham | A 100/100 | 12 |
| #10 | Tuscaloosa Chevrolet | A 99.6/100 | 3 |
Highest Doc Fees in Alabama
These Alabama dealers charge the most in documentation fees. The state average is $738.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Mercedes-Benz Of Huntsville | $999 | 11 |
| 2 | Bill Penney Toyota Jasper | $998 | 3 |
| 3 | Shottenkirk Honda Huntsville | $998 | 17 |
| 4 | Autonation Honda At Bel Air Mall | $995 | 3 |
| 5 | Toyota Of Montgomery | $995 | 13 |
| 6 | Serra Hyundai | $995 | 3 |
| 7 | Hallmark Subaru | $988 | 7 |
| 8 | Hoover Toyota | $946 | 19 |
| 9 | Tuscaloosa Toyota | $900 | 3 |
| 10 | Sam Boswell Buick GMC | $900 | 3 |
Lowest-Rated Dealers in Alabama
These Alabama dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Landers Mclarty Chevrolet | D 62.6/100 | $849 | 5 |
| North Country Of Jasper | D 66/100 | $0 | 3 |
| Sam Boswell Buick GMC | C 71.1/100 | $900 | 3 |
| Lexus Of Huntsville | C 71.8/100 | $0 | 10 |
| Landers Mclarty Ford Of Fort Payne | C 72.1/100 | $212 | 4 |
| Joe Bullard Chevrolet | C 73.5/100 | $0 | 4 |
| Northside Imports | C 75.6/100 | $225 | 3 |
| Team One Toyota Of Gadsden | C 76.1/100 | $0 | 4 |
| Serra Toyota Of Decatur | C 77.2/100 | $899 | 6 |
| Shottenkirk Honda Huntsville | B 82.7/100 | $998 | 17 |
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