Florida Dealer Fee Report
How transparent are car dealers in Florida? We analyzed 6,239 verified OTD quotes from 1125 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
As of July 2026, the average doc fee at 804 rated Florida dealers is $914, $514 above the national average, based on 6,239 verified out-the-door quotes collected by CarEdge.
Data updated Jul 26, 2026 · How we score dealers
The Sunshine State
Florida's dealer grade: C
77/100 average transparency score
1st highest doc fees in the U.S.
Key Findings
- Florida has the 1st-highest average doc fee of the 50 states we track, at $914.
- 510 of 1125 rated Florida dealers earned an A for transparency; 215 earned a D or F.
- Allen Turner Hyundai in Pensacola is the state's most transparent dealer at 100/100 from 8 verified quotes.
- Verified doc fees in Florida range from $2 to $1,850 — Ocean Cadillac charges the most.
- The most common dealer add-on in Florida is protection plan, appearing on 36% of itemized quotes at an average of $2,309.
Florida Dealer Grade Distribution
Top 10 Most Transparent Dealers in Florida
The most transparent dealers in Florida, from verified pricing data (3+ quotes each).
Allen Turner Hyundai
Pensacola, FL
No mandatory add-ons · 8 verified quotes
See the quotesPrestige Ford
Mount Dora, FL
No mandatory add-ons · 4 verified quotes
See the quotesHill-Kelly Dodge Chrysler Jeep Ram
Pensacola, FL
$215 below the Florida average
No mandatory add-ons · 6 verified quotes
See the quotesProctor Honda
Tallahassee, FLTallahassee, FL
Weikert Ford
Lake Wales, FLLake Wales, FL
Lake Wales
Lake Wales, FLLake Wales, FL
Lake Wales Chrysler Dodge Jeep Ram
Lake Wales, FLLake Wales, FL
Autofair
Melbourne, FLMelbourne, FL
Proctor Subaru
Tallahassee, FLTallahassee, FL
Huston Chrysler Dodge Jeep Ram
Avon Park, FLAvon Park, FL
Look up any dealer’s transparency grade
Search any dealer in Florida or nationwide by name, brand, city, or zip.
Highest Doc Fees in Florida
These Florida dealers charge the most in documentation fees. The state average is $914.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Ocean Cadillac | $1,850 | 7 |
| 2 | Toyota Of Hollywood | $1,797 | 6 |
| 3 | Phil Smith Kia | $1,640 | 7 |
| 4 | Duval Acura | $1,633 | 5 |
| 5 | Tallahassee Ford | $1,598 | 3 |
| 6 | Coral Springs Buick GMC | $1,566 | 11 |
| 7 | Coral Springs Honda | $1,566 | 9 |
| 8 | Gettel Hyundai Of Charlotte County | $1,299 | 5 |
| 9 | Parks Hyundai Of Gainesville | $1,299 | 6 |
| 10 | Dayton Andrews | $1,299 | 6 |
Lowest-Rated Dealers in Florida
These Florida dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Honda Of The Avenues | F 40/100 | $898 | 4 |
| Hgreg.Com | F 42.4/100 | $1,268 | 9 |
| Al Hendrickson Toyota | F 43.3/100 | $1,298 | 5 |
| Subaru Of Port Richey | F 45/100 | $0 | 3 |
| Ocean Cadillac | F 46.6/100 | $1,850 | 7 |
| Parks Ford Of Gainesville | F 46.7/100 | $0 | 5 |
| Toyota Of North Miami | F 48.6/100 | $1,000 | 13 |
| Florida Fine Cars | F 49/100 | $1,299 | 6 |
| Tropical Auto Sales | F 49.7/100 | $0 | 5 |
| Honda Of Lake City | F 51.1/100 | $0 | 3 |
Most Common Add-ons in Florida
The most frequently seen dealer add-ons in Florida, based on itemized OTD quotes.
Dealers by Brand in Florida
Which brands have the most transparent dealers in Florida?
Ford
95 dealers · Avg score: 81/100
Ram
74 dealers · Avg score: 75/100
Chevrolet
69 dealers · Avg score: 76/100
Chrysler
68 dealers · Avg score: 75/100
Dodge
68 dealers · Avg score: 74/100
Jeep
68 dealers · Avg score: 75/100
Toyota
65 dealers · Avg score: 75/100
Honda
56 dealers · Avg score: 76/100
Hyundai
54 dealers · Avg score: 78/100
Kia
53 dealers · Avg score: 80/100
Nissan
51 dealers · Avg score: 64/100
GMC
46 dealers · Avg score: 86/100
Mazda
41 dealers · Avg score: 78/100
Buick
38 dealers · Avg score: 83/100
Cadillac
30 dealers · Avg score: 80/100
Ready to buy a car in Florida? Bring the real numbers.
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates on every listing in Florida — so you walk into a dealership already knowing what you should pay.
Try CarEdge ProFind the Best Dealer in Florida
Use our dealer search to find and compare dealers in Florida by location. See transparency scores, doc fees, and real pricing data before you visit.
How Florida compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Florida Dealer Fee FAQ
What is the average dealer doc fee in Florida?
As of July 2026, the average documentation fee in Florida is $914, based on 6,239 verified out-the-door quotes from 804 dealers collected by CarEdge. That is $514 above the $400 national average.
Which Florida dealers charge the highest doc fees?
Ocean Cadillac charges the highest verified doc fee in Florida at $1,850. Doc fees across the state range from $2 to $1,850.
Who is the most transparent car dealer in Florida?
Allen Turner Hyundai in Pensacola is the highest-rated dealer in Florida with a transparency score of 100/100 (Grade A) from 8 verified quotes.
Are dealer doc fees negotiable in Florida?
Doc fees themselves are often presented as non-negotiable, but the out-the-door price always is: if a Florida dealer charges a high doc fee, ask for an equivalent discount on the vehicle price. 510 of 1125 rated Florida dealers earned an A for transparent, low-fee pricing.