Florida Dealer Fee Report
How transparent are car dealers in Florida? We analyzed 7,402 verified OTD quotes from 1514 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
As of October 2026, the average doc fee at 1207 rated Florida dealers is $974, $570 above the national average, based on 7,402 verified out-the-door quotes collected by CarEdge.
Data updated Oct 4, 2026 · How we score dealers
The Sunshine State
Florida's dealer grade: C
78/100 average transparency score
1st highest doc fees in the U.S.
Key Findings
- Florida has the 1st-highest average doc fee of the 52 states we track, at $974.
- 739 of 1514 rated Florida dealers earned an A for transparency; 376 earned a D or F.
- Huston Chrysler Dodge Jeep Ram in Avon Park is the state's most transparent dealer at 100/100 from 3 verified quotes.
- Verified doc fees in Florida range from $49 to $2,699 — Ocean Cadillac charges the most.
- The most common dealer add-on in Florida is protection plan, appearing on 33% of itemized quotes at an average of $1,758.
Florida Dealer Grade Distribution
Top 10 Most Transparent Dealers in Florida
The most transparent dealers in Florida, from verified pricing data (3+ quotes each).
Huston Chrysler Dodge Jeep Ram
Avon Park, FL
$226 below the Florida average
No mandatory add-ons · 3 verified quotes
See the quotesOrange Buick GMC
Orlando, FL
$75 below the Florida average
No mandatory add-ons · 9 verified quotes
See the quotesChevrolet Center Inc
Winter Haven, FL
No mandatory add-ons · 4 verified quotes
See the quotesBob Boast Volkswagen
Bradenton, FLBradenton, FL
Pete Moore Imports
Pensacola, FLPensacola, FL
Sarasota Mitsubishi
Sarasota, FLSarasota, FL
Vatland CDJR
Vero Beach, FLVero Beach, FL
Fields Cadillac St. Augustine
St. Augustine, FLSt. Augustine, FL
Fields BMW
Northfield, FLNorthfield, FL
Vann Gannaway Chevrolet
Eustis, FLEustis, FL
Look up any dealer’s transparency grade
Search any dealer in Florida or nationwide by name, brand, city, or zip.
Highest Doc Fees in Florida
These Florida dealers charge the most in documentation fees. The state average is $974.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Ocean Cadillac | $1,850 | 5 |
| 2 | Key Hyundai | $1,696 | 6 |
| 3 | Brickell Chrysler Dodge Jeep Ram | $1,640 | 18 |
| 4 | Phil Smith Kia | $1,640 | 5 |
| 5 | Sandy Sansing Chevrolet | $1,575 | 4 |
| 6 | Coral Springs Buick GMC | $1,566 | 11 |
| 7 | Mazda of North Miami | $1,495 | 11 |
| 8 | Tallahassee Ford | $1,449 | 4 |
| 9 | Infiniti of Tallahassee | $1,441 | 3 |
| 10 | Kraft Nissan | $1,441 | 3 |
Lowest-Rated Dealers in Florida
These Florida dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Parks Ford of Gainesville | F 38/100 | $1,299 | 3 |
| Largo Honda | F 46/100 | $1,199 | 9 |
| Gettel Nissan Sarasota | F 47/100 | $1,299 | 4 |
| Honda of Lake City | F 48/100 | $1,298 | 3 |
| Audi Lakeland | F 48/100 | $1,200 | 4 |
| Werner Kia | F 49/100 | — | 11 |
| MINI of Coconut Creek | F 50/100 | $1,298 | 3 |
| Honda of the Avenues | F 50/100 | $898 | 9 |
| Starling Buick GMC of Stuart | F 51/100 | — | 8 |
| Advantage Chrysler Dodge Jeep Ram | F 51/100 | — | 4 |
Most Common Add-ons in Florida
The most frequently seen dealer add-ons in Florida, based on itemized OTD quotes.
Dealers by Brand in Florida
Which brands have the most transparent dealers in Florida?
Ford
111 dealers · Avg score: 85/100
Ram
88 dealers · Avg score: 80/100
Jeep
79 dealers · Avg score: 80/100
Chrysler
78 dealers · Avg score: 81/100
Dodge
76 dealers · Avg score: 80/100
Chevrolet
76 dealers · Avg score: 82/100
Toyota
62 dealers · Avg score: 85/100
GMC
61 dealers · Avg score: 86/100
Nissan
59 dealers · Avg score: 73/100
Honda
59 dealers · Avg score: 82/100
Kia
55 dealers · Avg score: 84/100
Hyundai
54 dealers · Avg score: 81/100
Buick
52 dealers · Avg score: 83/100
Mazda
44 dealers · Avg score: 83/100
Cadillac
42 dealers · Avg score: 84/100
Ready to buy a car in Florida? Bring the real numbers.
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates on every listing in Florida — so you walk into a dealership already knowing what you should pay.
Try CarEdge ProFind the Best Dealer in Florida
Use our dealer search to find and compare dealers in Florida by location. See transparency scores, doc fees, and real pricing data before you visit.
How Florida compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Florida Dealer Fee FAQ
What is the average dealer doc fee in Florida?
As of October 2026, the average documentation fee in Florida is $974, based on 7,402 verified out-the-door quotes from 1207 dealers collected by CarEdge. That is $570 above the $404 national average.
Which Florida dealers charge the highest doc fees?
Ocean Cadillac charges the highest verified doc fee in Florida at $1,850. Doc fees across the state range from $49 to $2,699.
Who is the most transparent car dealer in Florida?
Huston Chrysler Dodge Jeep Ram in Avon Park is the highest-rated dealer in Florida with a transparency score of 100/100 (Grade A) from 3 verified quotes.
Are dealer doc fees negotiable in Florida?
Doc fees themselves are often presented as non-negotiable, but the out-the-door price always is: if a Florida dealer charges a high doc fee, ask for an equivalent discount on the vehicle price. 739 of 1514 rated Florida dealers earned an A for transparent, low-fee pricing.