New Jersey Dealer Fee Report
How transparent are car dealers in New Jersey? We analyzed 1,745 verified OTD quotes from 446 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
As of July 2026, the average doc fee at 359 rated New Jersey dealers is $714, $314 above the national average, based on 1,745 verified out-the-door quotes collected by CarEdge.
Data updated Jul 26, 2026 · How we score dealers
The Garden State
New Jersey's dealer grade: C
77/100 average transparency score
7th highest doc fees in the U.S.
Key Findings
- New Jersey has the 7th-highest average doc fee of the 50 states we track, at $714.
- 234 of 446 rated New Jersey dealers earned an A for transparency; 84 earned a D or F.
- Coleman Buick GMC in Lawrence Township is the state's most transparent dealer at 100/100 from 3 verified quotes.
- Verified doc fees in New Jersey range from $49 to $2,644 — Genesis Of Denville charges the most.
- The most common dealer add-on in New Jersey is accessories, appearing on 31% of itemized quotes at an average of $1,031.
New Jersey Dealer Grade Distribution
Top 10 Most Transparent Dealers in New Jersey
The most transparent dealers in New Jersey, from verified pricing data (3+ quotes each).
Coleman Buick GMC
Lawrence Township, NJ
$219 below the New Jersey average
No mandatory add-ons · 3 verified quotes
See the quotesPrecision Autos
Berlin, NJ
$564 below the New Jersey average
No mandatory add-ons · 4 verified quotes
See the quotesKey Acura Of Atlantic City
Egg Harbor Township, NJ
$127 below the New Jersey average
No mandatory add-ons · 4 verified quotes
See the quotesFreehold Subaru
Freehold, NJFreehold, NJ
All American Ford Point Pleasant
Point Pleasant, NJPoint Pleasant, NJ
Joshua Motor Car Company, Inc
Pennsauken Township, NJPennsauken Township, NJ
Auto Concepts
Gloucester Township, NJGloucester Township, NJ
Jim Curley GMC
Lakewood, NJLakewood, NJ
Elkins Chevrolet
Evesham, NJEvesham, NJ
Irwin Lincoln
Freehold, NJFreehold, NJ
Look up any dealer’s transparency grade
Search any dealer in New Jersey or nationwide by name, brand, city, or zip.
Highest Doc Fees in New Jersey
These New Jersey dealers charge the most in documentation fees. The state average is $714.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Genesis Of Denville | $1,123 | 8 |
| 2 | Land Rover Parsippany | $1,008 | 5 |
| 3 | Green Brook Buick GMC Chevrolet | $1,002 | 6 |
| 4 | Dch Freehold Toyota | $999 | 3 |
| 5 | Dch Paramus Honda | $999 | 10 |
| 6 | Open Road Mazda Of Morristown | $999 | 12 |
| 7 | Hudson Honda | $999 | 7 |
| 8 | BMW Of Ramsey | $999 | 6 |
| 9 | Green Brook Chevrolet | $999 | 3 |
| 10 | V.I.P. Honda | $999 | 3 |
Lowest-Rated Dealers in New Jersey
These New Jersey dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Unique Auto Mall | F 37.6/100 | $895 | 6 |
| Dch Montclair Acura | F 58.4/100 | $999 | 3 |
| Paul Miller Toyota Of West Caldwell | F 59.4/100 | $951 | 13 |
| Honda Of Princeton | D 62.3/100 | $719 | 5 |
| Land Rover Parsippany | D 62.6/100 | $1,008 | 5 |
| Excel Auto Lounge | D 62.6/100 | $899 | 7 |
| Northway Automotive Of Lake Hopatcong | D 64.1/100 | $916 | 5 |
| Luxury Motor Cars | D 69.6/100 | $0 | 3 |
| Toyota Of Vineland | C 70/100 | $549 | 5 |
| Bridgeton Auto Mall | C 70.4/100 | $899 | 3 |
Most Common Add-ons in New Jersey
The most frequently seen dealer add-ons in New Jersey, based on itemized OTD quotes.
Dealers by Brand in New Jersey
Which brands have the most transparent dealers in New Jersey?
Honda
32 dealers · Avg score: 84/100
Ram
31 dealers · Avg score: 73/100
Ford
27 dealers · Avg score: 81/100
Toyota
26 dealers · Avg score: 79/100
Chevrolet
25 dealers · Avg score: 79/100
GMC
23 dealers · Avg score: 73/100
Jeep
21 dealers · Avg score: 63/100
Hyundai
21 dealers · Avg score: 79/100
Kia
20 dealers · Avg score: 70/100
Subaru
19 dealers · Avg score: 80/100
Nissan
19 dealers · Avg score: 64/100
Chrysler
18 dealers · Avg score: 63/100
Buick
17 dealers · Avg score: 75/100
Dodge
17 dealers · Avg score: 62/100
Volkswagen
14 dealers · Avg score: 64/100
Ready to buy a car in New Jersey? Bring the real numbers.
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates on every listing in New Jersey — so you walk into a dealership already knowing what you should pay.
Try CarEdge ProFind the Best Dealer in New Jersey
Use our dealer search to find and compare dealers in New Jersey by location. See transparency scores, doc fees, and real pricing data before you visit.
How New Jersey compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
New Jersey Dealer Fee FAQ
What is the average dealer doc fee in New Jersey?
As of July 2026, the average documentation fee in New Jersey is $714, based on 1,745 verified out-the-door quotes from 359 dealers collected by CarEdge. That is $314 above the $400 national average.
Which New Jersey dealers charge the highest doc fees?
Genesis Of Denville charges the highest verified doc fee in New Jersey at $1,123. Doc fees across the state range from $49 to $2,644.
Who is the most transparent car dealer in New Jersey?
Coleman Buick GMC in Lawrence Township is the highest-rated dealer in New Jersey with a transparency score of 100/100 (Grade A) from 3 verified quotes.
Are dealer doc fees negotiable in New Jersey?
Doc fees themselves are often presented as non-negotiable, but the out-the-door price always is: if a New Jersey dealer charges a high doc fee, ask for an equivalent discount on the vehicle price. 234 of 446 rated New Jersey dealers earned an A for transparent, low-fee pricing.