New Jersey Dealer Fee Report
How transparent are car dealers in New Jersey? We analyzed 2,278 verified OTD quotes from 611 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
As of October 2026, the average doc fee at 513 rated New Jersey dealers is $739, $335 above the national average, based on 2,278 verified out-the-door quotes collected by CarEdge.
Data updated Oct 5, 2026 · How we score dealers
The Garden State
New Jersey's dealer grade: B
81/100 average transparency score
8th highest doc fees in the U.S.
Key Findings
- New Jersey has the 8th-highest average doc fee of the 52 states we track, at $739.
- 339 of 611 rated New Jersey dealers earned an A for transparency; 127 earned a D or F.
- Clinton Honda in Clinton Township is the state's most transparent dealer at 100/100 from 4 verified quotes.
- Verified doc fees in New Jersey range from $49 to $2,483 — Richard Lucas Subaru charges the most.
- The most common dealer add-on in New Jersey is accessories, appearing on 31% of itemized quotes at an average of $879.
New Jersey Dealer Grade Distribution
Top 10 Most Transparent Dealers in New Jersey
The most transparent dealers in New Jersey, from verified pricing data (3+ quotes each).
Clinton Honda
Clinton Township, NJ
$90 below the New Jersey average
No mandatory add-ons · 4 verified quotes
See the quotesColeman Buick GMC
Lawrence Township, NJ
$244 below the New Jersey average
No mandatory add-ons · 3 verified quotes
See the quotesCrestmont Volkswagen
Pequannock Township, NJ
$170 below the New Jersey average
No mandatory add-ons · 4 verified quotes
See the quotesCrestmont Toyota
Pequannock Township, NJPequannock Township, NJ
The Jeep Store
Brick, NJBrick, NJ
Shore Toyota
Hamilton, NJHamilton, NJ
Schumacher Chevrolet of Denville
Denville, NJDenville, NJ
Schumacher Chevrolet of Clifton
Clifton, NJClifton, NJ
Schumacher Chevrolet Buick of Boonton
Boonton, NJBoonton, NJ
Route 23 Auto Mall Ford
Butler, NJButler, NJ
Look up any dealer’s transparency grade
Search any dealer in New Jersey or nationwide by name, brand, city, or zip.
Highest Doc Fees in New Jersey
These New Jersey dealers charge the most in documentation fees. The state average is $739.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Richard Lucas Subaru | $1,295 | 6 |
| 2 | Dch Kay Honda | $1,015 | 10 |
| 3 | Dch Freehold Toyota | $1,013 | 3 |
| 4 | Land Rover Parsippany | $1,008 | 5 |
| 5 | Paul Miller Subaru | $1,008 | 17 |
| 6 | Paul Miller Volkswagen | $1,008 | 8 |
| 7 | Paul Miller Toyota of West Caldwell | $1,008 | 18 |
| 8 | Open Road Mazda of Morristown | $999 | 11 |
| 9 | Open Road BMW of Edison | $999 | 3 |
| 10 | Open Road Acura of East Brunswick | $999 | 3 |
Lowest-Rated Dealers in New Jersey
These New Jersey dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Unique Auto Mall | F 46/100 | $895 | 8 |
| Manahawkin Kia | F 52/100 | — | 7 |
| Luxury Motor Cars | F 57/100 | $899 | 3 |
| Dch Montclair Acura | F 59/100 | $999 | 3 |
| Paul Miller Subaru | D 60/100 | $1,008 | 17 |
| Kenny Auto Sales | D 60/100 | — | 3 |
| Salerno Duane Jeep Chrysler Dodge | D 60/100 | — | 3 |
| Excel Auto Lounge | D 64/100 | $899 | 5 |
| Land Rover Parsippany | D 66/100 | $1,008 | 5 |
| Honda of Princeton | D 66/100 | $899 | 8 |
Most Common Add-ons in New Jersey
The most frequently seen dealer add-ons in New Jersey, based on itemized OTD quotes.
Dealers by Brand in New Jersey
Which brands have the most transparent dealers in New Jersey?
Ram
39 dealers · Avg score: 78/100
Honda
37 dealers · Avg score: 86/100
Ford
33 dealers · Avg score: 93/100
Chevrolet
31 dealers · Avg score: 76/100
Toyota
30 dealers · Avg score: 84/100
GMC
28 dealers · Avg score: 84/100
Jeep
25 dealers · Avg score: 77/100
Nissan
25 dealers · Avg score: 75/100
Chrysler
24 dealers · Avg score: 76/100
Dodge
23 dealers · Avg score: 77/100
Subaru
22 dealers · Avg score: 91/100
Kia
22 dealers · Avg score: 87/100
Hyundai
22 dealers · Avg score: 89/100
Buick
21 dealers · Avg score: 88/100
Volkswagen
21 dealers · Avg score: 84/100
Ready to buy a car in New Jersey? Bring the real numbers.
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates on every listing in New Jersey — so you walk into a dealership already knowing what you should pay.
Try CarEdge ProFind the Best Dealer in New Jersey
Use our dealer search to find and compare dealers in New Jersey by location. See transparency scores, doc fees, and real pricing data before you visit.
How New Jersey compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
New Jersey Dealer Fee FAQ
What is the average dealer doc fee in New Jersey?
As of October 2026, the average documentation fee in New Jersey is $739, based on 2,278 verified out-the-door quotes from 513 dealers collected by CarEdge. That is $335 above the $404 national average.
Which New Jersey dealers charge the highest doc fees?
Richard Lucas Subaru charges the highest verified doc fee in New Jersey at $1,295. Doc fees across the state range from $49 to $2,483.
Who is the most transparent car dealer in New Jersey?
Clinton Honda in Clinton Township is the highest-rated dealer in New Jersey with a transparency score of 100/100 (Grade A) from 4 verified quotes.
Are dealer doc fees negotiable in New Jersey?
Doc fees themselves are often presented as non-negotiable, but the out-the-door price always is: if a New Jersey dealer charges a high doc fee, ask for an equivalent discount on the vehicle price. 339 of 611 rated New Jersey dealers earned an A for transparent, low-fee pricing.