Utah Dealer Fee Report
How transparent are car dealers in Utah? We analyzed 770 verified OTD quotes from 287 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
As of July 2026, the average doc fee at 195 rated Utah dealers is $433, $33 above the national average, based on 770 verified out-the-door quotes collected by CarEdge.
Data updated Jul 26, 2026 · How we score dealers
The Beehive State
Utah's dealer grade: C
70/100 average transparency score
27th highest doc fees in the U.S.
Key Findings
- Utah has the 27th-highest average doc fee of the 50 states we track, at $433.
- 151 of 287 rated Utah dealers earned an A for transparency; 77 earned a D or F.
- Performance Honda Bountiful in Bountiful is the state's most transparent dealer at 100/100 from 5 verified quotes.
- Verified doc fees in Utah range from $57 to $1,494 — Asay's Autos Llc charges the most.
- The most common dealer add-on in Utah is protection plan, appearing on 36% of itemized quotes at an average of $409.
Utah Dealer Grade Distribution
Top 10 Most Transparent Dealers in Utah
The most transparent dealers in Utah, from verified pricing data (3+ quotes each).
Performance Honda Bountiful
Bountiful, UT
$36 below the Utah average
No mandatory add-ons · 5 verified quotes
See the quotesJerry Seiner Kia, Salt Lake
Salt Lake City, UT
$44 below the Utah average
No mandatory add-ons · 6 verified quotes
See the quotesTapia Auto Sales, Llc
Cedar City, UT
$233 below the Utah average
No mandatory add-ons · 4 verified quotes
See the quotesLarry H. Miller Toyota Murray
Murray, UTMurray, UT
Larry H. Miller Super Ford
Salt Lake City, UTSalt Lake City, UT
Larry H Miller Ford Draper
Draper, UTDraper, UT
Larry H. Miller Chrysler Jeep Dodge Ram Sandy
Sandy, UTSandy, UT
Larry H Miller Chevrolet Murray
Murray, UTMurray, UT
Doug Smith Kia
Lindon, UTLindon, UT
Doug Smith Subaru
American Fork, UTAmerican Fork, UT
Look up any dealer’s transparency grade
Search any dealer in Utah or nationwide by name, brand, city, or zip.
Highest Doc Fees in Utah
These Utah dealers charge the most in documentation fees. The state average is $433.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Asay's Autos Llc | $1,494 | 3 |
| 2 | Kentson Car Company | $895 | 5 |
| 3 | Parkline Motors | $771 | 4 |
| 4 | Specialties Automotive Group | $599 | 4 |
| 5 | Southtowne Mitsubishi | $589 | 5 |
| 6 | Audi Volkswagen Boise | $589 | 5 |
| 7 | Murdock Volkswagen Of Logan | $499 | 8 |
| 8 | Murdock Hyundai Of Lindon | $499 | 5 |
| 9 | Murdock Ford | $499 | 4 |
| 10 | Audi Salt Lake City | $499 | 4 |
Lowest-Rated Dealers in Utah
These Utah dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Asay's Autos Llc | F 38.2/100 | $1,494 | 3 |
| Parkline Motors | D 66.3/100 | $771 | 4 |
| John Watson Chevrolet | C 73.9/100 | $0 | 4 |
| Next Auto | C 75.4/100 | $0 | 3 |
| Young Buick GMC | C 75.6/100 | $448 | 5 |
| Newby Buick GMC | C 77/100 | $499 | 5 |
| Ken Garff Hyundai Southtowne | C 77.1/100 | $449 | 6 |
| Mercedes-Benz Of Salt Lake City | C 78.5/100 | $449 | 5 |
| Young Ford Of Ogden | C 79/100 | $483 | 4 |
| Stephen Wade Toyota | B 80.3/100 | $83 | 6 |
Most Common Add-ons in Utah
The most frequently seen dealer add-ons in Utah, based on itemized OTD quotes.
Dealers by Brand in Utah
Which brands have the most transparent dealers in Utah?
Ford
15 dealers · Avg score: 80/100
Chrysler
13 dealers · Avg score: 80/100
Dodge
13 dealers · Avg score: 80/100
Jeep
13 dealers · Avg score: 80/100
Chevrolet
12 dealers · Avg score: 90/100
Ram
12 dealers · Avg score: 78/100
Toyota
8 dealers · Avg score: 90/100
Honda
7 dealers · Avg score: 90/100
Hyundai
7 dealers · Avg score: 80/100
Nissan
7 dealers · Avg score: 62/100
Kia
6 dealers · Avg score: 86/100
GMC
6 dealers · Avg score: 68/100
Subaru
5 dealers · Avg score: 95/100
Volkswagen
5 dealers · Avg score: 89/100
Mazda
4 dealers · Avg score: 89/100
Ready to buy a car in Utah? Bring the real numbers.
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates on every listing in Utah — so you walk into a dealership already knowing what you should pay.
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Use our dealer search to find and compare dealers in Utah by location. See transparency scores, doc fees, and real pricing data before you visit.
How Utah compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Utah Dealer Fee FAQ
What is the average dealer doc fee in Utah?
As of July 2026, the average documentation fee in Utah is $433, based on 770 verified out-the-door quotes from 195 dealers collected by CarEdge. That is $33 above the $400 national average.
Which Utah dealers charge the highest doc fees?
Asay's Autos Llc charges the highest verified doc fee in Utah at $1,494. Doc fees across the state range from $57 to $1,494.
Who is the most transparent car dealer in Utah?
Performance Honda Bountiful in Bountiful is the highest-rated dealer in Utah with a transparency score of 100/100 (Grade A) from 5 verified quotes.
Are dealer doc fees negotiable in Utah?
Doc fees themselves are often presented as non-negotiable, but the out-the-door price always is: if a Utah dealer charges a high doc fee, ask for an equivalent discount on the vehicle price. 151 of 287 rated Utah dealers earned an A for transparent, low-fee pricing.