West Virginia Dealer Fee Report
How transparent are car dealers in West Virginia? We analyzed 208 verified OTD quotes from 106 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
As of October 2026, the average doc fee at 88 rated West Virginia dealers is $523, $119 above the national average, based on 208 verified out-the-door quotes collected by CarEdge.
Data updated Oct 5, 2026 · How we score dealers
The Mountain State
West Virginia's dealer grade: B
86/100 average transparency score
22nd highest doc fees in the U.S.
Key Findings
- West Virginia has the 22nd-highest average doc fee of the 52 states we track, at $523.
- 72 of 106 rated West Virginia dealers earned an A for transparency; 21 earned a D or F.
- Team Wellsburg in New Cumberland is the state's most transparent dealer at 100/100 from 4 verified quotes.
- Verified doc fees in West Virginia range from $75 to $899 — Greenbrier Ford Beckley charges the most.
- The most common dealer add-on in West Virginia is accessories, appearing on 50% of itemized quotes at an average of $762.
West Virginia Dealer Grade Distribution
Top 10 Most Transparent Dealers in West Virginia
The most transparent dealers in West Virginia, from verified pricing data (3+ quotes each).
Team Wellsburg
New Cumberland, WV
$136 below the West Virginia average
No mandatory add-ons · 4 verified quotes
See the quotesBridgeport Mazda
Bridgeport, WV
$52 above the West Virginia average
No mandatory add-ons · 4 verified quotes
See the quotesBuckhannon Toyota
Buckhannon, WV
$52 above the West Virginia average
No mandatory add-ons · 3 verified quotes
See the quotesJoe Holland Chevrolet and Imports
South Charleston, WVSouth Charleston, WV
Joe Holland Hyundai
South Charleston, WVSouth Charleston, WV
Kent Parsons Ford Inc
Martinsburg, WVMartinsburg, WV
Matheny Motors
Parkersburg, WVParkersburg, WV
Sheets
Beckley, WVBeckley, WV
Thornhill Toyota
Chapmanville, WVChapmanville, WV
Cole Chevy Pre-Owned
Bluefield, WVBluefield, WV
Look up any dealer’s transparency grade
Search any dealer in West Virginia or nationwide by name, brand, city, or zip.
Highest Doc Fees in West Virginia
These West Virginia dealers charge the most in documentation fees. The state average is $523.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Greenbrier Ford Beckley | $611 | 6 |
| 2 | Bridgeport Mazda | $575 | 4 |
| 3 | Buckhannon Toyota | $575 | 3 |
| 4 | Joe Holland Chevrolet and Imports | $575 | 4 |
| 5 | Joe Holland Hyundai | $575 | 7 |
| 6 | Kent Parsons Ford Inc | $575 | 3 |
| 7 | Matheny Motors | $575 | 3 |
| 8 | Sheets | $575 | 3 |
| 9 | Thornhill Toyota | $575 | 4 |
| 10 | Cole Chevy Pre-Owned | $575 | 7 |
Lowest-Rated Dealers in West Virginia
These West Virginia dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Goldy Chrysler Dodge Jeep Ram | D 60/100 | — | 3 |
| Guys GMC Truck, Inc | D 60/100 | — | 3 |
| Thornhill Lincoln | D 60/100 | — | 3 |
| Dutch Miller Hyundai | D 60/100 | — | 5 |
| Cardinal Chevrolet | D 60/100 | — | 3 |
| Subaru of Morgantown | C 74/100 | $575 | 3 |
| Victory Toyota Highlands | B 86/100 | $575 | 3 |
| Victory Toyota Charleston | B 88/100 | $575 | 3 |
| Straub Hyundai | B 89/100 | $575 | 6 |
| Friendship Hyundai of Beckley | A 92/100 | $575 | 3 |
Most Common Add-ons in West Virginia
The most frequently seen dealer add-ons in West Virginia, based on itemized OTD quotes.
Dealers by Brand in West Virginia
Which brands have the most transparent dealers in West Virginia?
Ford
15 dealers · Avg score: 94/100
Chevrolet
13 dealers · Avg score: 91/100
Hyundai
10 dealers · Avg score: 73/100
Toyota
9 dealers · Avg score: 82/100
Chrysler
8 dealers · Avg score: 81/100
Dodge
8 dealers · Avg score: 81/100
Jeep
8 dealers · Avg score: 81/100
Ram
8 dealers · Avg score: 81/100
Subaru
6 dealers · Avg score: 88/100
Lincoln
6 dealers · Avg score: 69/100
GMC
5 dealers · Avg score: 87/100
Kia
4 dealers · Avg score: 67/100
Mitsubishi
3 dealers · Avg score: 85/100
Honda
3 dealers · Avg score: 92/100
Fiat
2 dealers · Avg score: 98/100
Ready to buy a car in West Virginia? Bring the real numbers.
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates on every listing in West Virginia — so you walk into a dealership already knowing what you should pay.
Try CarEdge ProFind the Best Dealer in West Virginia
Use our dealer search to find and compare dealers in West Virginia by location. See transparency scores, doc fees, and real pricing data before you visit.
How West Virginia compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
West Virginia Dealer Fee FAQ
What is the average dealer doc fee in West Virginia?
As of October 2026, the average documentation fee in West Virginia is $523, based on 208 verified out-the-door quotes from 88 dealers collected by CarEdge. That is $119 above the $404 national average.
Which West Virginia dealers charge the highest doc fees?
Greenbrier Ford Beckley charges the highest verified doc fee in West Virginia at $611. Doc fees across the state range from $75 to $899.
Who is the most transparent car dealer in West Virginia?
Team Wellsburg in New Cumberland is the highest-rated dealer in West Virginia with a transparency score of 100/100 (Grade A) from 4 verified quotes.
Are dealer doc fees negotiable in West Virginia?
Doc fees themselves are often presented as non-negotiable, but the out-the-door price always is: if a West Virginia dealer charges a high doc fee, ask for an equivalent discount on the vehicle price. 72 of 106 rated West Virginia dealers earned an A for transparent, low-fee pricing.