Transparency Verdict
Clay Cooley Nissan earns a B.
Mostly honest. Stay alert.
Fair on the big stuff, but there are small things to watch. Read the out-the-door carefully before you sign.
Strong confidence — based on 23 verified out-the-door quotes and 2 tracked negotiations · Dallas, TX
Collected Dec 18, 2025 – Aug 10, 2026 · Updated Aug 16, 2026
The full story
Why Clay Cooley Nissan earned this grade
Between December 2025 and August 2026, CarEdge negotiated or logged 23 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
2 thingsDoc fee is genuinely reasonable
$0 is $229 below the TX average of $229. That's money you keep — most dealers in their market charge more.
Mandatory add-ons are the exception
Only 30% of quotes include add-ons you can't decline, averaging $1,892 when present. Most shoppers here never see one.
! Where to push back
1 thingThe listing isn't quite the price
Quoted prices run about 5.8% above the advertised listing. On a $35,000 vehicle that's roughly $2,030 in extra fees or markup.
TipGet an OTD quote in writing before you visit. Compare it to the listing — if there's a gap, ask them to account for every line.
23 verified OTD quotes from Clay Cooley Nissan
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
12 vehicle transactions — 23 individual quotes
2026 Nissan Armada
Most Common Add-ons
At a Glance
Tips for Clay Cooley Nissan
- Expect ~$576 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
- Doc fee ($0) is at or below national average. One less thing to negotiate.
- Dealer markup is only +6% above listing (excluding taxes). This dealer keeps their fees minimal.
- 23 quotes analyzed. This score is based on solid data.
Keep researching
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Frequently Asked Questions
What fees does Clay Cooley Nissan charge?
Based on 23 verified out-the-door quotes collected by CarEdge, Clay Cooley Nissan charges a $0 documentation fee and averages $576 in dealer add-ons when present. Clay Cooley Nissan earns Transparency Grade B (83/100).
What is Clay Cooley Nissan's doc fee?
Clay Cooley Nissan charges a typical documentation fee of $0. The TX average is $229. This is based on 23 verified OTD quotes in our database.
Does Clay Cooley Nissan add mandatory add-ons?
Clay Cooley Nissan adds an average of $576 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Clay Cooley Nissan a good dealer?
Clay Cooley Nissan has a transparency score of 83/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 23 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
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How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Clay Cooley Nissan in Dallas, TX, that has meant 23 verified OTD quotes across 2 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 23 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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