D
60–69 · Below average

Transparency Verdict

Family Kia of St. Augustine earns a D.

Proceed with caution.

High fees or frequent add-ons are a pattern here. Get every number in writing, line by line, before you give them your deposit.

Moderate confidence — based on 17 verified out-the-door quotes and 4 tracked negotiations · St. Augustine, FL
Collected Aug 21, 2025 – Sep 25, 2026 · Updated Oct 4, 2026

Location

St. Augustine, FL

8 rated dealers within 30 miles · Open full map →

The full story

Why Family Kia of St. Augustine earned this grade

Between August 2025 and September 2026, CarEdge negotiated or logged 17 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

1 thing

Shoppers who negotiated saved real money

Across 4 back-and-forth negotiations we tracked here, buyers saved an average of $3,772 from first quote to final. That tells you their opening number has room.

TipNever take the first quote. Their floor is lower than what they offer on day one.

! Where to push back

3 things

Doc fee is significantly inflated

$1,199 is $225 above the FL average of $974. That's pure margin for the dealer, not cost of service.

TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.

Add-ons are baked into almost every deal

65% of quotes include add-ons the buyer couldn't remove. Across all recent quotes, add-ons average $1,367. This is their business model — inflate the OTD, then hope you don't line-item it.

TipDemand an itemized quote before signing anything, and ask them to justify every "required" charge in writing.

Listing price and real price disagree

Quoted prices run 7.8% above the advertised listing — roughly $2,730 extra on a $35k vehicle. That's a pattern, not a rounding error.

TipThis dealer's listing price is a marketing number, not a real one. Don't anchor to it — anchor to an out-the-door target.

17 verified OTD quotes from Family Kia of St. Augustine

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

6 vehicle transactions — 17 individual quotes

2025 Kia Sportage Hybrid

EXUsed2 quotes
$36,653
$1,199doc fee—Saved $1,060
View 2 Quotes →

2026 Kia Carnival

EXNew3 quotes
$44,500
$199doc fee—Saved $4,325
View 3 Quotes →

2026 Kia Sorento

EX HybridNew4 quotes
$48,491
$1,199doc feeNo add-ons
View 4 Quotes →

2024 Honda CR-V Hybrid

Sport-LUsed2 quotes
$31,644
$1,199doc fee—Saved $2,918
View 2 Quotes →

2026 Kia Carnival

SX PrestigeNew5 quotes
$56,999
—doc fee—Saved $6,785
View 5 Quotes →

2026 Kia EV9

Wind (A1) 4dr All-Wheel DriveP5452New
$65,896
—doc fee$999mandatory
View Quote →

Most Common Add-ons

Quoted Add-ons
family kia pro packavg $1,938
7 quotes
protection planavg $1,332
3 quotes
family reconavg $2,833
2 quotes

Tips for Family Kia of St. Augustine

  • This dealer often adds $1,367 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
  • Doc fee ($1,199) is slightly above average. Worth asking for a reduction.
  • Dealer markup is only +8% above listing (excluding taxes). This dealer keeps their fees minimal.
Live inventory

On the lot right now

Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Family Kia of St. Augustine charge?

Based on 17 verified out-the-door quotes collected by CarEdge, Family Kia of St. Augustine charges a $1,199 documentation fee and averages $1,367 in dealer add-ons when present. Family Kia of St. Augustine earns Transparency Grade D (63/100).

What is Family Kia of St. Augustine's doc fee?

Family Kia of St. Augustine charges a typical documentation fee of $1,199. The FL average is $974. This is based on 17 verified OTD quotes in our database.

Does Family Kia of St. Augustine add mandatory add-ons?

Family Kia of St. Augustine adds an average of $1,367 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Family Kia of St. Augustine a good dealer?

Family Kia of St. Augustine has a transparency score of 63/100, earning a Grade D. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 17 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.

Explore Kia and Florida dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Family Kia of St. Augustine in St. Augustine, FL, that has meant 17 verified OTD quotes across 4 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to D.

Fee Transparency (30%)
78
Add-on Behavior (30%)
51
Price Accuracy (30%)
60
Data Quality (10%)
65

Doc Fee Comparison

This dealer$1,199
FL avg$974
National avg$404

Pulled 17 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

CarEdge

Don't face this dealer alone

Let us negotiate for you. We push for the out-the-door price in writing, strip junk fees and add-ons, and you only approve the final offer.

Let CarEdge negotiate

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.