B
80–89 · Above average

Transparency Verdict

Greenway Kia at the Avenues earns a B.

Mostly honest. Stay alert.

Fair on the big stuff, but there are small things to watch. Read the out-the-door carefully before you sign.

Strong confidence — based on 24 verified out-the-door quotes and 9 tracked negotiations · Jacksonville, FL
Collected Sep 24, 2025 – Sep 16, 2026 · Updated Oct 4, 2026

Location

Jacksonville, FL

8 rated dealers within 30 miles · Open full map →

The full story

Why Greenway Kia at the Avenues earned this grade

Between September 2025 and September 2026, CarEdge negotiated or logged 24 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

3 things

Mandatory add-ons are the exception

Only 29% of quotes include add-ons you can't decline. Across all recent quotes, add-ons average $373. Most shoppers here never see one.

The price you see is the price you get

Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."

Shoppers who negotiated saved real money

Across 9 back-and-forth negotiations we tracked here, buyers saved an average of $1,461 from first quote to final. That tells you their opening number has room.

TipNever take the first quote. Their floor is lower than what they offer on day one.

! Where to push back

1 thing

Doc fee is significantly inflated

$1,200 is $226 above the FL average of $974. That's pure margin for the dealer, not cost of service.

TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.

24 verified OTD quotes from Greenway Kia at the Avenues

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

13 vehicle transactions — 24 individual quotes

2027 Kia Sportage

EXNew
$35,903
$0doc feeNo add-ons
View Quote →

2026 Kia Sportage Hybrid

X-LineNew2 quotes
$38,000
$0doc feeNo add-onsSaved $1,682
View 2 Quotes →

2026 Kia Carnival

EXNew
$43,804
$0doc feeNo add-ons
View Quote →

2026 Kia K4

LXSNew2 quotes
$26,000
$1,200doc fee—Saved $1,094
View 2 Quotes →

2020 Nissan Armada

SVUsed2 quotes
$22,499
—doc fee—Saved $1,673
View 2 Quotes →

2027 Kia Telluride Hybrid

SX-PrestigeNew2 quotes
$62,500
$1,200doc feeNo add-onsSaved $369
View 2 Quotes →

2024 Kia Forte

LXSUsed3 quotes
$23,585
$1,200doc fee—Saved $3,037
View 3 Quotes →

2023 Mazda CX-5

2.5 S Premium Plus PackageUsed2 quotes
$28,000
—doc feeNo add-onsSaved $933
View 2 Quotes →

2019 Kia Sorento

LUsed
$18,959
—doc fee$1,195mandatory
View Quote →

2021 Kia Niro EV

EXUsed2 quotes
$17,000
—doc fee$1,195mandatorySaved $1,087
View 2 Quotes →

Most Common Add-ons

Quoted Add-ons
accessoriesavg $1,195
5 quotes
protection planavg $995
3 quotes

At a Glance

Minimal dealer markup above listing price

Tips for Greenway Kia at the Avenues

  • Doc fee ($1,200) is slightly above average. Worth asking for a reduction.
  • Minor add-ons (~$373) may appear. Ask what's included and if they can be removed.
  • Dealer markup is effectively 0% above listing (excluding taxes). This dealer keeps their fees minimal.
  • 24 quotes analyzed. This score is based on solid data.
Live inventory

On the lot right now

Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Greenway Kia at the Avenues charge?

Based on 24 verified out-the-door quotes collected by CarEdge, Greenway Kia at the Avenues charges a $1,200 documentation fee and averages $373 in dealer add-ons when present. Greenway Kia at the Avenues earns Transparency Grade B (82/100).

What is Greenway Kia at the Avenues's doc fee?

Greenway Kia at the Avenues charges a typical documentation fee of $1,200. The FL average is $974. This is based on 24 verified OTD quotes in our database.

Does Greenway Kia at the Avenues add mandatory add-ons?

Greenway Kia at the Avenues adds an average of $373 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Greenway Kia at the Avenues a good dealer?

Greenway Kia at the Avenues has a transparency score of 82/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 24 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

Explore Kia and Florida dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Greenway Kia at the Avenues in Jacksonville, FL, that has meant 24 verified OTD quotes across 9 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to B.

Fee Transparency (30%)
77
Add-on Behavior (30%)
83
Price Accuracy (30%)
100
Data Quality (10%)
38

Doc Fee Comparison

This dealer$1,200
FL avg$974
National avg$404

Pulled 24 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.