CarEdge

Hallmark Subaru Birmingham

Birmingham, AL·4 verified quotes*

Oct 29, 2025Dec 29, 2025· Score updated Apr 11, 2026

B
CarEdgeVerified
Transparent Dealer
Score: 86.6/100

Transparency Score Breakdown

Fee Transparency (30%)
64
Add-on Behavior (30%)
100
Price Accuracy (30%)
100
Data Quality (10%)
75
  • Doc fee ($988) is $215 above AL average ($773)
  • No mandatory dealer add-ons detected
  • Fees average 0.9% above listing (~$315 on a $35k vehicle) — minimal

Doc Fee Comparison

This dealer$988
AL avg$773
National avg$400

Recent Quotes

Verified out-the-door prices from real transactions

2 vehicle transactions4 individual quotes

2026 Subaru Forester

AWD2 quotes
$31,429
doc feeNo add-onsSaved $1,321
View 2 Quotes →

2025 Subaru Forester

Premium AWD2 quotes
$35,118
$988doc feeNo add-onsSaved $3,225
View 2 Quotes →

Nearby Rated Dealers

These dealers near Birmingham have transparency scores based on verified pricing data.

Frequently Asked Questions

What is Hallmark Subaru Birmingham's doc fee?

Hallmark Subaru Birmingham charges a typical documentation fee of $988. The AL average is $624. This is based on 4 verified OTD quotes in our database.

Does Hallmark Subaru Birmingham add mandatory add-ons?

Based on our data, Hallmark Subaru Birmingham does not typically add mandatory dealer add-ons to their quotes. This is a positive sign for buyers.

Is Hallmark Subaru Birmingham a good dealer?

Hallmark Subaru Birmingham has a transparency score of 86.6/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 4 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

At a Glance

No mandatory add-ons detected
Minimal dealer markup above listing price
Doc fee ($988) is well above average ($624)
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Tips for Hallmark Subaru Birmingham

  • Doc fee is $588 above national average. Ask if they'll match competitors or reduce it.
  • This dealer typically doesn't add mandatory dealer add-ons. That's a good sign of transparency.
  • Dealer markup is only +1% above listing (excluding taxes). This dealer keeps their fees minimal.
  • Limited data (4 quotes). Score may change as we collect more information.
How are scores calculated? →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.