Transparency Verdict
Key Acura of Portsmouth earns a B.
Mostly honest. Stay alert.
Fair on the big stuff, but there are small things to watch. Read the out-the-door carefully before you sign.
Developing confidence — based on 5 verified out-the-door quotes · Portsmouth, NH
Collected Dec 30, 2025 – Oct 2, 2026 · Updated Oct 9, 2026
The full story
Why Key Acura of Portsmouth earned this grade
Between December 2025 and October 2026, CarEdge negotiated or logged 5 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
1 thingAdvertised pricing is largely honest
On average, the quoted price is only 1.1% above the listing — small enough to be fees, not markup games.
! Where to push back
2 thingsDoc fee is significantly inflated
$899 is $293 above the NH average of $606. That's pure margin for the dealer, not cost of service.
TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.
Mandatory add-ons show up on most deals
40% of quotes include add-ons presented as non-negotiable. Across all recent quotes, add-ons average $499. Expect them to try to include something — paint protection, nitrogen-filled tires, VIN etching.
TipAsk which items are genuinely required and which are dealer-added. Anything not required by the manufacturer or the state is worth pushing on.
5 verified OTD quotes from Key Acura of Portsmouth
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
4 vehicle transactions — 5 individual quotes
Most Common Add-ons
At a Glance
Tips for Key Acura of Portsmouth
- 2 of 5 quotes included $2,497 in add-ons (Paint Protection, ACURA PROTECTION PLAN), not marked optional.
- Doc fee ($899) is slightly above average. Worth asking for a reduction.
- Dealer markup is only +1% above listing (excluding taxes). This dealer keeps their fees minimal.
Keep researching
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On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 151 vehicles →$39,449
Median Price
55
Median Days Listed
16
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Portsmouth have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Key Acura of Portsmouth charge?
Based on 5 verified out-the-door quotes collected by CarEdge, Key Acura of Portsmouth charges a $899 documentation fee and averages $499 in dealer add-ons when present. Key Acura of Portsmouth earns Transparency Grade B (82/100).
What is Key Acura of Portsmouth's doc fee?
Key Acura of Portsmouth charges a typical documentation fee of $899. The NH average is $606. This is based on 5 verified OTD quotes in our database.
Does Key Acura of Portsmouth add mandatory add-ons?
Key Acura of Portsmouth adds an average of $499 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Key Acura of Portsmouth a good dealer?
Key Acura of Portsmouth has a transparency score of 82/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 5 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
Explore Acura and New Hampshire dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Key Acura of Portsmouth in Portsmouth, NH, that has meant 5 verified OTD quotes logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 5 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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