Transparency Verdict
Naples Dodge earns a D.
Early caution.
On the small number of verified deals we have so far, we observed concerns on fees, add-ons, or markup. The picture may shift as we collect more data — get every number in writing.
Limited confidence — based on 2 verified out-the-door quotes · FL
Collected Dec 13, 2025 – Jan 13, 2026 · Updated Jul 27, 2026
Early read. The grade may shift as we log more deals here.
The full story
Why Naples Dodge earned this grade
Between December 2025 and January 2026, CarEdge negotiated or logged 2 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
1 thingDoc fee is genuinely reasonable
$649 is $265 below the FL average of $914. That's money you keep — most dealers in their market charge more.
! Where to push back
1 thingListing price and real price disagree
Quoted prices run 11.4% above the advertised listing — roughly $3,990 extra on a $35k vehicle. That's a pattern, not a rounding error.
TipThis dealer's listing price is a marketing number, not a real one. Don't anchor to it — anchor to an out-the-door target.
2 verified OTD quotes from Naples Dodge
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
2 verified quotes
Most Common Add-ons
At a Glance
Tips for Naples Dodge
- Dealer markup is 11% above listing (excluding taxes). Ask for an itemized breakdown — doc fees and add-ons may be negotiable.
- Doc fee ($649) is slightly above average. Worth asking for a reduction.
- Minor add-ons (~$498) may appear. Ask what's included and if they can be removed.
- Limited data (2 quotes). Score may change as we collect more information.
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Frequently Asked Questions
What fees does Naples Dodge charge?
Based on 2 verified out-the-door quotes collected by CarEdge, Naples Dodge charges a $649 documentation fee and averages $498 in dealer add-ons when present. Naples Dodge earns Transparency Grade D (69.9/100).
What is Naples Dodge's doc fee?
Naples Dodge charges a typical documentation fee of $649. The FL average is $914. This is based on 2 verified OTD quotes in our database.
Does Naples Dodge add mandatory add-ons?
Naples Dodge adds an average of $498 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Naples Dodge a good dealer?
Naples Dodge has a transparency score of 69.9/100, earning a Grade D. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 2 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.
Explore Dodge and Florida dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Naples Dodge in FL, that has meant 2 verified OTD quotes logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to D.
Doc Fee Comparison
Pulled 2 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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