Transparency Verdict
Rosenthal Landmark Honda earns an A.
One of the good ones.
You can walk in here with confidence. Fees are reasonable, add-ons are rare, and the final number usually matches the listing.
Developing confidence — based on 9 verified out-the-door quotes and 1 tracked negotiation · Alexandria, VA
Collected Aug 13, 2025 – Jul 2, 2026 · Updated Jul 27, 2026
One of the dealers buyers can trust.
Rosenthal Landmark Honda qualifies for the CarEdge Certified license — an A-grade transparency score of 95/100 from 12 verified out-the-door quotes.
The full story
Why Rosenthal Landmark Honda earned this grade
Between August 2025 and July 2026, CarEdge negotiated or logged 12 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
2 thingsNo dealer add-ons detected
Across 9 recent quotes, we haven't seen a single "dealer accessory," "paint protection," or "theft deterrent" line item. That is rare, and it is good.
The price you see is the price you get
Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."
! Where to push back
1 thingDoc fee is slightly padded
$994 is $139 above the VA average of $855. Not outrageous, but worth questioning.
TipAsk them to match the average. If they won't, factor it into your overall price — every dollar here is negotiable.
9 verified OTD quotes from Rosenthal Landmark Honda
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
6 vehicle transactions — 9 individual quotes
At a Glance
Tips for Rosenthal Landmark Honda
- Doc fee is $594 above national average. Ask if they'll match competitors or reduce it.
- A-rated dealer! Focus on vehicle price negotiation—fees are already competitive.
- This dealer typically doesn't add mandatory dealer add-ons. That's a good sign of transparency.
- Dealer markup is about 1% below listing (excluding taxes). This dealer keeps fees very low.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 283 vehicles →$35,785
Median Price
25
Median Days Listed
55
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Alexandria have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Rosenthal Landmark Honda charge?
Based on 12 verified out-the-door quotes collected by CarEdge, Rosenthal Landmark Honda charges a $994 documentation fee and typically adds no mandatory dealer add-ons. Rosenthal Landmark Honda earns Transparency Grade A (95/100).
What is Rosenthal Landmark Honda's doc fee?
Rosenthal Landmark Honda charges a typical documentation fee of $994. The VA average is $855. This is based on 12 verified OTD quotes in our database.
Does Rosenthal Landmark Honda add mandatory add-ons?
Based on our data, Rosenthal Landmark Honda does not typically add mandatory dealer add-ons to their quotes. This is a positive sign for buyers.
Is Rosenthal Landmark Honda a good dealer?
Rosenthal Landmark Honda has a transparency score of 95/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 12 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
Explore Honda and Virginia dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Rosenthal Landmark Honda in Alexandria, VA, that has meant 12 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to A.
Doc Fee Comparison
Pulled 9 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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