Best Car Dealers in Wisconsin
As of July 2026, CarEdge grades 318 of 1234 Wisconsin car dealers from 1,055 verified out-the-door quotes. Wisconsin's average doc fee is $403.
221 of 318 rated Wisconsin dealers earn an A · 40 earn a D or F
Data updated Jul 25, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
84/100 average transparency score
29th highest doc fees in the U.S.
Based on 318 dealers with verified quotes.
Transparency Leaderboard
View all 1234 dealers →Markquart, Inc.
Chippewa Falls, WI
$33 below the Wisconsin average
No mandatory add-ons · 3 verified quotes
See the quotesMarthaler Toyota Of Ashland
Ashland, WI
$104 below the Wisconsin average
No mandatory add-ons · 3 verified quotes
See the quotesWheelers Chevrolet GMC Of Marshfield
Marshfield, WI
No mandatory add-ons · 3 verified quotes
See the quotesZeigler Subaru Of Kenosha
Kenosha, WIKenosha, WI
Bergstrom Subaru Of Oshkosh
Oshkosh, WIOshkosh, WI
Bergstrom Toyota Of Oshkosh
Oshkosh, WIOshkosh, WI
International Autos Group
Menomonee Falls, WIMenomonee Falls, WI
Napleton Chevrolet Buick GMC
Beaver Dam, WIBeaver Dam, WI
Symdon Chevrolet
Evansville, WIEvansville, WI
Pischke Motors
La Crosse, WILa Crosse, WI
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More Dealers in Wisconsin
Miller Motor Sales
Burlington, WI · 3 verified quotes
Toycen Ford Chippewa Falls
Chippewa Falls, WI · 5 verified quotes
Lenz Auto
Fond du Lac, WI · 3 verified quotes
Prestige Kia
Eau Claire, WI · 3 verified quotes
Boucher Group
Menomonee Falls, WI · 4 verified quotes
Kearns
Johnson Creek, WI · 3 verified quotes
Acura Of Brookfield
Brookfield, WI · 13 verified quotes
Dahl Honda Sheboygan
Sheboygan, WI · 18 verified quotes
Kenosha Toyota
Kenosha, WI · 23 verified quotes
Kocourek Imports
Wausau, WI · 3 verified quotes
Heiser Toyota
Milwaukee, WI · 8 verified quotes
East Madison Toyota
Madison, WI · 9 verified quotes
Ewald Chrysler Jeep Dodge Ram
Franklin, WI · 10 verified quotes
Heiser Chevrolet Cadillac Of West Bend, Inc.
West Bend, WI · 3 verified quotes
Toyota Of Brookfield
Brookfield, WI · 3 verified quotes
Ewald Automotive Group
Oconomowoc, WI · 4 verified quotes
Kolosso Chrysler Dodge Jeep Ram
Appleton, WI · 4 verified quotes
Hiller Ford
Franklin, WI · 4 verified quotes
Don Miller Subaru
Madison, WI · 4 verified quotes
Kearns Motor Car
Johnson Creek, WI · 4 verified quotes
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of July 2026, the average documentation fee at 245 rated Wisconsin dealers is $403, based on 1,055 verified out-the-door quotes collected by CarEdge.
Who are the best car dealers in Wisconsin?
Markquart, Inc., Marthaler Toyota Of Ashland, Wheelers Chevrolet GMC Of Marshfield lead the Wisconsin transparency rankings. 221 of 318 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $403. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 72% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.