Best Car Dealers in Wisconsin
As of October 2026, CarEdge grades 497 of 1286 Wisconsin car dealers from 1,319 verified out-the-door quotes. Wisconsin's average doc fee is $404.
329 of 497 rated Wisconsin dealers earn an A · 110 earn a D or F
Data updated Oct 17, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
84/100 average transparency score
33rd highest doc fees in the U.S.
Based on 497 dealers with verified quotes.
Transparency Leaderboard
View all 1286 dealers →Acura of Brookfield
Brookfield, WI
No mandatory add-ons · 9 verified quotes
See the quotesBell Ford
Arlington, WI
$55 below the Wisconsin average
No mandatory add-ons · 5 verified quotes
See the quotesAmery Chevrolet
Amery, WI
No mandatory add-ons · 4 verified quotes
See the quotesInternational Autos Group
West Allis, WIWest Allis, WI
Kolosso Chrysler Dodge Jeep Ram
Appleton, WIAppleton, WI
Marthaler Toyota of Ashland
Ashland, WIAshland, WI
Bergstrom Subaru of Oshkosh
Oshkosh, WIOshkosh, WI
Eric Von Schledorn Ford
Random Lake, WIRandom Lake, WI
Fields Volvo Cars Waukesha
Waukesha, WIWaukesha, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Genesis of Appleton
Appleton, WI · 1 verified quoteLimited data
Gustman Buick GMC
Kaukauna, WI · 1 verified quoteLimited data
Icon Motors LLC
Janesville, WI · 1 verified quoteLimited data
Lake City Auto LLC
Sun Prairie, WI · 1 verified quoteLimited data
Leadcar Toyota La Crosse
La Crosse, WI · 1 verified quoteLimited data
Link Chrysler Dodge Jeep Ram
Rice Lake, WI · 1 verified quoteLimited data
Lot of Deals, LLC
Oconto Falls, WI · 1 verified quoteLimited data
Morrie's Eau Claire Subaru
Eau Claire, WI · 1 verified quoteLimited data
Ok Used Cars of Rhinelander
Rhinelander, WI · 1 verified quoteLimited data
Olby Automotive Sales
Frederic, WI · 1 verified quoteLimited data
Patriot Motors
Sturgeon Bay, WI · 1 verified quoteLimited data
Rhinelander Gm
Rhinelander, WI · 1 verified quoteLimited data
Riverside Auto Sales & Van Rental
Black River Falls, WI · 1 verified quoteLimited data
Runde Buick GMC of Platteville
Platteville, WI · 1 verified quoteLimited data
Runde Predriven
Hazel Green, WI · 1 verified quoteLimited data
Signature Autos LLC
Schofield, WI · 1 verified quoteLimited data
Skyline Automotive LLC
Deerfield, WI · 1 verified quoteLimited data
Smart Motors Toyota
Madison, WI · 1 verified quoteLimited data
Strong Automotive
Watertown, WI · 1 verified quoteLimited data
Symdon Chevrolet of Evansville
Evansville, WI · 1 verified quoteLimited data
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of October 2026, the average documentation fee at 398 rated Wisconsin dealers is $404, based on 1,319 verified out-the-door quotes collected by CarEdge. Wisconsin sets no legal cap on doc fees.
Who are the best car dealers in Wisconsin?
Acura of Brookfield, Bell Ford, Amery Chevrolet lead the Wisconsin transparency rankings. 329 of 497 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $404. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 78% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.