Best Car Dealers in Wisconsin
As of October 2026, CarEdge grades 498 of 1284 Wisconsin car dealers from 1,322 verified out-the-door quotes. Wisconsin's average doc fee is $404.
330 of 498 rated Wisconsin dealers earn an A · 110 earn a D or F
Data updated Oct 18, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
84/100 average transparency score
33rd highest doc fees in the U.S.
Based on 498 dealers with verified quotes.
Transparency Leaderboard
View all 1284 dealers →Acura of Brookfield
Brookfield, WI
No mandatory add-ons · 9 verified quotes
See the quotesBell Ford
Arlington, WI
$55 below the Wisconsin average
No mandatory add-ons · 5 verified quotes
See the quotesAmery Chevrolet
Amery, WI
No mandatory add-ons · 4 verified quotes
See the quotesInternational Autos Group
West Allis, WIWest Allis, WI
Kolosso Chrysler Dodge Jeep Ram
Appleton, WIAppleton, WI
Marthaler Toyota of Ashland
Ashland, WIAshland, WI
Bergstrom Subaru of Oshkosh
Oshkosh, WIOshkosh, WI
Eric Von Schledorn Ford
Random Lake, WIRandom Lake, WI
Fields Volvo Cars Waukesha
Waukesha, WIWaukesha, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Look up any dealer’s transparency grade
Search 24,000+ dealers by name, brand, city, or zip.
More Dealers in Wisconsin
Best Auto & Tires Inc
Milwaukee, WI
Better Buy Auto Sales
Union Grove, WI
Big Bills
Milwaukee, WI
Big Deal LLC
Whitewater, WI
Big Wave Auto
Sussex, WI
Bill's Auto Sales
Manitowoc, WI
Black Diamond Motors LLC
Wisconsin Rapids, WI
Blackjack Auto Sales
Westby, WI
BMW of Madison
Madison, WI
Bobs Auto Repair and Sales
Wautoma, WI
Bohl Automotive
Racine, WI
Boss Auto
Appleton, WI
Boucher Auto Group
Greenfield, WI
Boyer Enterprises LLC
Marshall, WI
Boyle Auto Sales
Appleton, WI
Brand X Motors
Kenosha, WI
Breaman Merrill Ford
Merrill, WI
Brickner Motors Little Chicago
Marathon City, WI
Brickner's Park City Inc
Merrill, WI
Brodhead Chevrolet
Brodhead, WI
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of October 2026, the average documentation fee at 399 rated Wisconsin dealers is $404, based on 1,322 verified out-the-door quotes collected by CarEdge. Wisconsin sets no legal cap on doc fees.
Who are the best car dealers in Wisconsin?
Acura of Brookfield, Bell Ford, Amery Chevrolet lead the Wisconsin transparency rankings. 330 of 498 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $404. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 78% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.