Best Car Dealers in Wisconsin
As of July 2026, CarEdge grades 239 of 1225 Wisconsin car dealers from 804 verified out-the-door quotes. Wisconsin's average doc fee is $415.
160 of 239 rated Wisconsin dealers earn an A · 29 earn a D or F
Data updated Jul 6, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
84/100 average transparency score
32nd highest doc fees in the U.S.
Based on 239 dealers with verified quotes.
Transparency Leaderboard
View all 1225 dealers →Prestige Kia
Eau Claire, WI
No mandatory add-ons · 3 verified quotes
See the quotesInternational Autos Group
Menomonee Falls, WI
$65 below the Wisconsin average
No mandatory add-ons · 4 verified quotes
See the quotesZeigler Subaru Of Kenosha
Kenosha, WI
No mandatory add-ons · 6 verified quotes
See the quotesMiller Motor Sales
Burlington, WIBurlington, WI
Lenz Auto
Fond du Lac, WIFond du Lac, WI
Symdon Chevrolet
Evansville, WIEvansville, WI
Napleton Chevrolet Buick GMC
Beaver Dam, WIBeaver Dam, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Toycen Ford Chippewa Falls
Chippewa Falls, WIChippewa Falls, WI
Markquart, Inc.
Chippewa Falls, WIChippewa Falls, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Sky Auto
Kenosha, WI
Skyline Automotive Llc
Deerfield, WI
Sleepy Hollow Buick GMC
Viroqua, WI
Sleepy Hollow Chevrolet Buick GMC
Viroqua, WI
Sleepy Hollow Chrysler Dodge Jeep RAM
Viroqua, WI
Sleepy Hollow Ford
Viroqua, WI
Smart Budget Cars
Madison, WI
Smart Dollar Auto
Milwaukee, WI
Smart Motors
Madison, WI
Smart Toyota
Madison, WI
Soerens Ford, Inc.
Brookfield, WI
Somerset Auto Dealer
Somerset, WI
Sommer's Automotive
Mequon, WI
Sommer's Buick GMC
Mequon, WI
Sommer's Subaru
Mequon, WI
Sondalle Chevrolet
Wautoma, WI
Sondalle Chrysler Dodge Jeep RAM
Wautoma, WI
Sondalle Ford
Berlin, WI
Southside Auto Mart
Cudahy, WI
Southworth Chevrolet GMC
Bloomer, WI
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of July 2026, the average documentation fee at 239 rated Wisconsin dealers is $415, based on 804 verified out-the-door quotes collected by CarEdge.
Who are the best car dealers in Wisconsin?
Prestige Kia, International Autos Group, Zeigler Subaru Of Kenosha lead the Wisconsin transparency rankings. 160 of 239 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $415. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 69% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.