Best Car Dealers in Wisconsin
As of October 2026, CarEdge grades 491 of 1280 Wisconsin car dealers from 1,288 verified out-the-door quotes. Wisconsin's average doc fee is $404.
320 of 491 rated Wisconsin dealers earn an A · 111 earn a D or F
Data updated Oct 7, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
83/100 average transparency score
32nd highest doc fees in the U.S.
Based on 491 dealers with verified quotes.
Transparency Leaderboard
View all 1280 dealers →Acura of Brookfield
Brookfield, WI
No mandatory add-ons · 9 verified quotes
See the quotesBoucher Group
Menomonee Falls, WI
No mandatory add-ons · 5 verified quotes
See the quotesInternational Autos Group
West Allis, WI
$54 below the Wisconsin average
No mandatory add-ons · 4 verified quotes
See the quotesKolosso Chrysler Dodge Jeep Ram
Appleton, WIAppleton, WI
Marthaler Toyota of Ashland
Ashland, WIAshland, WI
Amery Chevrolet
Amery, WIAmery, WI
Bergstrom Subaru of Oshkosh
Oshkosh, WIOshkosh, WI
Eric Von Schledorn Ford
Random Lake, WIRandom Lake, WI
Fields Volvo Cars Waukesha
Waukesha, WIWaukesha, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Van Horn Nissan of Sheboygan
Sheboygan, WI · 4 verified quotes
Kunes GMC of Beloit
Beloit, WI · 17 verified quotes
Van Horn
Fond du Lac, WI · 8 verified quotes
Russ Darrow Kia of Madison
Madison, WI · 9 verified quotes
Lupient Milwaukee Kia
Glendale, WI · 5 verified quotes
Lexus of Brookfield
Brookfield, WI · 8 verified quotes
Napleton Lexus of Milwaukee
Glendale, WI · 8 verified quotes
Van Horn Ford of Lomira
Lomira, WI · 6 verified quotes
Van Horn Chrysler Dodge Jeep Ram of Stoughton
Stoughton, WI · 4 verified quotes
Van Horn Kia of Sheboygan
Sheboygan, WI · 4 verified quotes
Honda of Kenosha
Bristol, WI · 7 verified quotes
Lake Ford
Milwaukee, WI · 10 verified quotes
Heiser Ford
Glendale, WI · 6 verified quotes
Napleton Beaver Dam
Beaver Dam, WI · 3 verified quotes
Janesville Subaru
Janesville, WI · 12 verified quotes
Van Horn Hyundai of Sheboygan
Sheboygan, WI · 3 verified quotes
Hyundai West Allis
West Allis, WI · 3 verified quotes
Frank Boucher CDJR Vw of Janesville
Janesville, WI · 6 verified quotes
Stevens Point Ford
Stevens Point, WI · 5 verified quotes
Auto Gallery LLC
Burlington, WI · 2 verified quotesLimited data
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of October 2026, the average documentation fee at 393 rated Wisconsin dealers is $404, based on 1,288 verified out-the-door quotes collected by CarEdge. Wisconsin sets no legal cap on doc fees.
Who are the best car dealers in Wisconsin?
Acura of Brookfield, Boucher Group, International Autos Group lead the Wisconsin transparency rankings. 320 of 491 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $404. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 78% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.