CarEdge

Wheelers

Marshfield, WI·2 verified quotes*

Nov 5, 2025Mar 27, 2026· Score updated Apr 11, 2026

Limited data. This score is based on 2 quotes and may change as more data becomes available.

D
67.1/100
Add-on Rate
100%of quotes

Avg $3,175 when present

Learn how dealer fees work

Transparency Score Breakdown

Fee Transparency (30%)
97
Add-on Behavior (30%)
10
Price Accuracy (30%)
100
Data Quality (10%)
50
  • Doc fee ($349) is at or below WI average ($432)
  • Average dealer add-ons of $3,175 when present
  • Fees average 1.6% above listing (~$560 on a $35k vehicle) — minimal

Doc Fee Comparison

This dealer$349
WI avg$432
National avg$400

Recent Quotes

Verified out-the-door prices from real transactions

2 verified quotes

2026 Chevrolet Tahoe

$80,020
$349doc fee$687add-ons
View Quote →

2024 GMC Canyon

$47,328
$349doc fee$5,662add-ons
View Quote →

Most Common Add-ons

1
service contractavg $3,567
1 quote
2
protection planavg $2,095
1 quote

Nearby Rated Dealers

These dealers near Marshfield have transparency scores based on verified pricing data.

Frequently Asked Questions

What is Wheelers's doc fee?

Wheelers charges a typical documentation fee of $349. The WI average is $318. This is based on 2 verified OTD quotes in our database.

Does Wheelers add mandatory add-ons?

Wheelers adds an average of $3,175 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Wheelers a good dealer?

Wheelers has a transparency score of 67.1/100, earning a Grade D. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 2 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.

At a Glance

Minimal dealer markup above listing price
High add-ons averaging $3,175
CarEdge

Let CarEdge Pro negotiate for you

CarEdge Pro handles the back-and-forth and gets you a fair OTD price. Average savings: $2,200.

Try CarEdge Pro

Tips for Wheelers

  • This dealer often adds $3,175 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
  • Doc fee ($349) is at or below national average. One less thing to negotiate.
  • Dealer markup is only +2% above listing (excluding taxes). This dealer keeps their fees minimal.
  • Limited data (2 quotes). Score may change as we collect more information.
How are scores calculated? →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.