Best Car Dealers in Wisconsin
As of October 2026, CarEdge grades 497 of 1281 Wisconsin car dealers from 1,328 verified out-the-door quotes. Wisconsin's average doc fee is $404.
328 of 497 rated Wisconsin dealers earn an A · 111 earn a D or F
Data updated Oct 16, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
83/100 average transparency score
33rd highest doc fees in the U.S.
Based on 497 dealers with verified quotes.
Transparency Leaderboard
View all 1281 dealers →Acura of Brookfield
Brookfield, WI
No mandatory add-ons · 9 verified quotes
See the quotesBell Ford
Arlington, WI
$55 below the Wisconsin average
No mandatory add-ons · 5 verified quotes
See the quotesAmery Chevrolet
Amery, WI
No mandatory add-ons · 4 verified quotes
See the quotesInternational Autos Group
West Allis, WIWest Allis, WI
Kolosso Chrysler Dodge Jeep Ram
Appleton, WIAppleton, WI
Marthaler Toyota of Ashland
Ashland, WIAshland, WI
Bergstrom Subaru of Oshkosh
Oshkosh, WIOshkosh, WI
Eric Von Schledorn Ford
Random Lake, WIRandom Lake, WI
Fields Volvo Cars Waukesha
Waukesha, WIWaukesha, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Kayser Chrysler Center of Watertown
Watertown, WI · 2 verified quotesLimited data
Russ Darrow Chrysler Dodge Jeep Ram of West Bend
West Bend, WI · 2 verified quotesLimited data
Russ Darrow Nissan of West Bend
West Bend, WI · 2 verified quotesLimited data
Volkswagen of Milwaukee North
Glendale, WI · 2 verified quotesLimited data
Bachrodt Baraboo Motors CDJR
Baraboo, WI · 1 verified quoteLimited data
Bill Farmer
WI · 1 verified quoteLimited data
BMW of Milwaukee North
Glendale, WI · 1 verified quoteLimited data
Boucher Nissan of Waukesha
Waukesha, WI · 1 verified quoteLimited data
Crest Cadillac
Frisco, WI · 1 verified quoteLimited data
Frank Boucher Chrysler Dodge Jeep Ram of Janesville
Janesville, WI · 1 verified quoteLimited data
Frank Boucher Volkswagen of Janesville
Janesville, WI · 1 verified quoteLimited data
Gandrud Chrysler Dodge Jeep Ram
Green Bay, WI · 1 verified quoteLimited data
Gordie Boucher Ford of Janesville
Janesville, WI · 1 verified quoteLimited data
Gordie Boucher Ford of Menomonee Falls
Menomonee Falls, WI · 1 verified quoteLimited data
Griffin's Hub Chrysler Jeep Dodge Ram
Milwaukee, WI · 1 verified quoteLimited data
Hall Cars
Brookfield, WI · 1 verified quoteLimited data
Kayser Ford
Madison, WI · 1 verified quoteLimited data
Kayser Ford of Sauk City
Sauk City, WI · 1 verified quoteLimited data
Mercedes-Benz of Elmbrook
Waukesha, WI · 1 verified quoteLimited data
Mydorschford.Com
Green Bay, WI · 1 verified quoteLimited data
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of October 2026, the average documentation fee at 397 rated Wisconsin dealers is $404, based on 1,328 verified out-the-door quotes collected by CarEdge. Wisconsin sets no legal cap on doc fees.
Who are the best car dealers in Wisconsin?
Acura of Brookfield, Bell Ford, Amery Chevrolet lead the Wisconsin transparency rankings. 328 of 497 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $404. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 78% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.