Best Car Dealers in Wisconsin
As of October 2026, CarEdge grades 497 of 1281 Wisconsin car dealers from 1,328 verified out-the-door quotes. Wisconsin's average doc fee is $404.
328 of 497 rated Wisconsin dealers earn an A · 111 earn a D or F
Data updated Oct 16, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
83/100 average transparency score
33rd highest doc fees in the U.S.
Based on 497 dealers with verified quotes.
Transparency Leaderboard
View all 1281 dealers →Acura of Brookfield
Brookfield, WI
No mandatory add-ons · 9 verified quotes
See the quotesBell Ford
Arlington, WI
$55 below the Wisconsin average
No mandatory add-ons · 5 verified quotes
See the quotesAmery Chevrolet
Amery, WI
No mandatory add-ons · 4 verified quotes
See the quotesInternational Autos Group
West Allis, WIWest Allis, WI
Kolosso Chrysler Dodge Jeep Ram
Appleton, WIAppleton, WI
Marthaler Toyota of Ashland
Ashland, WIAshland, WI
Bergstrom Subaru of Oshkosh
Oshkosh, WIOshkosh, WI
Eric Von Schledorn Ford
Random Lake, WIRandom Lake, WI
Fields Volvo Cars Waukesha
Waukesha, WIWaukesha, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Klein Ford
Winneconne, WI · 1 verified quoteLimited data
Schoepp Motors
Middleton, WI · 1 verified quoteLimited data
Ewald Chevrolet
Oconomowoc, WI · 2 verified quotesLimited data
Rhinelander Toyota
Rhinelander, WI · 2 verified quotesLimited data
Ewald
Delafield, WI · 1 verified quoteLimited data
Ewald's Hartford Ford
Hartford, WI · 1 verified quoteLimited data
Ewald's Venus Ford LLC
Cudahy, WI · 1 verified quoteLimited data
Ewald Volkswagen of Menomonee Falls
Menomonee Falls, WI · 1 verified quoteLimited data
Heiser Chevrolet of West Allis
West Allis, WI · 1 verified quoteLimited data
Hudson Ford
Hudson, WI · 1 verified quoteLimited data
Summit Automotive Beaver Dam
WI · 1 verified quoteLimited data
Boucher Kia of Racine
Racine, WI · 2 verified quotesLimited data
Boucher Volkswagen Franklin
Waukesha, WI · 2 verified quotesLimited data
Gordie Boucher Ford Lincoln of West Bend
West Bend, WI · 2 verified quotesLimited data
Gordie Boucher Ford of Kenosha
Kenosha, WI · 2 verified quotesLimited data
Gordie Boucher Village Ford of Thiensville
Thiensville, WI · 2 verified quotesLimited data
Griffin Ford
Waukesha, WI · 2 verified quotesLimited data
Hall Brookfield
Brookfield, WI · 2 verified quotesLimited data
Jmrosen LLC Dba Rosen Honda
Sheboygan, WI · 2 verified quotesLimited data
Kayser Chrysler Center
Sauk City, WI · 2 verified quotesLimited data
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of October 2026, the average documentation fee at 397 rated Wisconsin dealers is $404, based on 1,328 verified out-the-door quotes collected by CarEdge. Wisconsin sets no legal cap on doc fees.
Who are the best car dealers in Wisconsin?
Acura of Brookfield, Bell Ford, Amery Chevrolet lead the Wisconsin transparency rankings. 328 of 497 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $404. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 78% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.