Best Car Dealers in Wisconsin
As of October 2026, CarEdge grades 497 of 1286 Wisconsin car dealers from 1,317 verified out-the-door quotes. Wisconsin's average doc fee is $404.
328 of 497 rated Wisconsin dealers earn an A · 111 earn a D or F
Data updated Oct 16, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
83/100 average transparency score
33rd highest doc fees in the U.S.
Based on 497 dealers with verified quotes.
Transparency Leaderboard
View all 1286 dealers →Acura of Brookfield
Brookfield, WI
No mandatory add-ons · 9 verified quotes
See the quotesBell Ford
Arlington, WI
$55 below the Wisconsin average
No mandatory add-ons · 5 verified quotes
See the quotesAmery Chevrolet
Amery, WI
No mandatory add-ons · 4 verified quotes
See the quotesInternational Autos Group
West Allis, WIWest Allis, WI
Kolosso Chrysler Dodge Jeep Ram
Appleton, WIAppleton, WI
Marthaler Toyota of Ashland
Ashland, WIAshland, WI
Bergstrom Subaru of Oshkosh
Oshkosh, WIOshkosh, WI
Eric Von Schledorn Ford
Random Lake, WIRandom Lake, WI
Fields Volvo Cars Waukesha
Waukesha, WIWaukesha, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Cloudlot By Van Horn
Sheboygan, WI · 6 verified quotes
Dorsch
Green Bay, WI · 1 verified quoteLimited data
Russ Darrow Kia of Waukesha
Waukesha, WI · 1 verified quoteLimited data
Bergstrom Lexus of Madison
Middleton, WI · 2 verified quotesLimited data
Rosen Nissan Madison
Madison, WI · 2 verified quotesLimited data
Baraboo Auto Sales Inc
Baraboo, WI · 2 verified quotesLimited data
Bergstrom Buick GMC of Oshkosh
Oshkosh, WI · 2 verified quotesLimited data
Bergstrom Chevrolet of Middleton
Middleton, WI · 2 verified quotesLimited data
Bergstrom Volkswagen of Green Bay
Ashwaubenon, WI · 2 verified quotesLimited data
Colfax Chevrolet
Colfax, WI · 2 verified quotesLimited data
Drive Town Motors
Cameron, WI · 2 verified quotesLimited data
Farris Auto
Cottage Grove, WI · 2 verified quotesLimited data
Gonzalez Auto Sales
Milwaukee, WI · 2 verified quotesLimited data
K&F Auto Sales & Service Inc.
Jefferson, WI · 2 verified quotesLimited data
Kocourek Kia
Wausau, WI · 2 verified quotesLimited data
Kolosso Toyota
Appleton, WI · 2 verified quotesLimited data
Lake Geneva Motors LLC
Lake Geneva, WI · 2 verified quotesLimited data
Les Stumpf Ford
Appleton, WI · 2 verified quotesLimited data
N&N Auto Outlet LLC
Wisconsin Rapids, WI · 2 verified quotesLimited data
Rosen Nissan
Madison, WI · 2 verified quotesLimited data
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of October 2026, the average documentation fee at 397 rated Wisconsin dealers is $404, based on 1,317 verified out-the-door quotes collected by CarEdge. Wisconsin sets no legal cap on doc fees.
Who are the best car dealers in Wisconsin?
Acura of Brookfield, Bell Ford, Amery Chevrolet lead the Wisconsin transparency rankings. 328 of 497 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $404. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 78% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.