Best Car Dealers in Wisconsin
As of October 2026, CarEdge grades 497 of 1286 Wisconsin car dealers from 1,317 verified out-the-door quotes. Wisconsin's average doc fee is $404.
328 of 497 rated Wisconsin dealers earn an A · 111 earn a D or F
Data updated Oct 16, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
83/100 average transparency score
33rd highest doc fees in the U.S.
Based on 497 dealers with verified quotes.
Transparency Leaderboard
View all 1286 dealers →Acura of Brookfield
Brookfield, WI
No mandatory add-ons · 9 verified quotes
See the quotesBell Ford
Arlington, WI
$55 below the Wisconsin average
No mandatory add-ons · 5 verified quotes
See the quotesAmery Chevrolet
Amery, WI
No mandatory add-ons · 4 verified quotes
See the quotesInternational Autos Group
West Allis, WIWest Allis, WI
Kolosso Chrysler Dodge Jeep Ram
Appleton, WIAppleton, WI
Marthaler Toyota of Ashland
Ashland, WIAshland, WI
Bergstrom Subaru of Oshkosh
Oshkosh, WIOshkosh, WI
Eric Von Schledorn Ford
Random Lake, WIRandom Lake, WI
Fields Volvo Cars Waukesha
Waukesha, WIWaukesha, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Northtown Ford, Inc.
Menomonie, WI · 1 verified quoteLimited data
Sleepy Hollow Buick GMC
Viroqua, WI · 1 verified quoteLimited data
Andrew Motors
Glendale, WI · 1 verified quoteLimited data
Bergstrom Chrysler Dodge Jeep Ram of Oshkosh
Oshkosh, WI · 1 verified quoteLimited data
City Chrysler Dodge Jeep Ram Fiat of Brookfield
Brookfield, WI · 1 verified quoteLimited data
Evansville Ford
Evansville, WI · 1 verified quoteLimited data
Gregg Young Abrams Chrysler Dodge Jeep Ram
Abrams, WI · 1 verified quoteLimited data
Kunes Chevrolet GMC of Elkhorn
Elkhorn, WI · 1 verified quoteLimited data
Umansky Motor Cars
Glendale, WI · 1 verified quoteLimited data
Witt Auto Sales Inc
Crivitz, WI · 1 verified quoteLimited data
Janesville
Janesville, WI · 2 verified quotesLimited data
Van Horn Chrysler Dodge Jeep Ram of Manitowoc
Manitowoc, WI · 2 verified quotesLimited data
Palmen Alfa Romeo
Kenosha, WI · 1 verified quoteLimited data
Palmen Dodge Chrysler Jeep of Racine
Mount Pleasant, WI · 1 verified quoteLimited data
Van Horn Nissan Stevens Point
Stevens Point, WI · 1 verified quoteLimited data
Van Horn Chevrolet of Plymouth
Plymouth, WI · 1 verified quoteLimited data
Lake Chevrolet
Milwaukee, WI · 8 verified quotes
Le Mieux Toyota
Green Bay, WI · 6 verified quotes
Bergstrom Cadillac of Madison
Madison, WI · 4 verified quotes
Rosen Hyundai LLC Dba Rosen Hyundai Greenfield
Greenfield, WI · 4 verified quotes
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of October 2026, the average documentation fee at 397 rated Wisconsin dealers is $404, based on 1,317 verified out-the-door quotes collected by CarEdge. Wisconsin sets no legal cap on doc fees.
Who are the best car dealers in Wisconsin?
Acura of Brookfield, Bell Ford, Amery Chevrolet lead the Wisconsin transparency rankings. 328 of 497 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $404. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 78% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.