Best Car Dealers in Wisconsin
As of October 2026, CarEdge grades 497 of 1284 Wisconsin car dealers from 1,319 verified out-the-door quotes. Wisconsin's average doc fee is $404.
329 of 497 rated Wisconsin dealers earn an A · 110 earn a D or F
Data updated Oct 17, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
84/100 average transparency score
33rd highest doc fees in the U.S.
Based on 497 dealers with verified quotes.
Transparency Leaderboard
View all 1284 dealers →Acura of Brookfield
Brookfield, WI
No mandatory add-ons · 9 verified quotes
See the quotesBell Ford
Arlington, WI
$55 below the Wisconsin average
No mandatory add-ons · 5 verified quotes
See the quotesAmery Chevrolet
Amery, WI
No mandatory add-ons · 4 verified quotes
See the quotesInternational Autos Group
West Allis, WIWest Allis, WI
Kolosso Chrysler Dodge Jeep Ram
Appleton, WIAppleton, WI
Marthaler Toyota of Ashland
Ashland, WIAshland, WI
Bergstrom Subaru of Oshkosh
Oshkosh, WIOshkosh, WI
Eric Von Schledorn Ford
Random Lake, WIRandom Lake, WI
Fields Volvo Cars Waukesha
Waukesha, WIWaukesha, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Look up any dealer’s transparency grade
Search 24,000+ dealers by name, brand, city, or zip.
More Dealers in Wisconsin
Palmen Buick GMC Cadillac
Kenosha, WINo Pricing Provided
Captain's Auto Sales
Appleton, WINo Pricing Provided
Osseo Ford Sales & Service Inc
Osseo, WINo Pricing Provided
Carbox
Racine, WINo Pricing Provided
Anastos Motors
Kenosha, WINo Pricing Provided
Miller's Auto Sales
New Auburn, WINo Pricing Provided
Car Smart
Wausau, WINo Pricing Provided
Tc Autoworks LLC
Richland Center, WINo Pricing Provided
Holz Chevrolet Buick GMC
Watertown, WINo Pricing Provided
Hall Mazda of Brookfield
Brookfield, WINo Pricing Provided
Gross Buick Inc.
Marshfield, WINo Pricing Provided
Guaranteed Auto Sales
Kenosha, WINo Pricing Provided
International European Motor Group
Kenosha, WINo Pricing Provided
Carson's Cars
Milwaukee, WINo Pricing Provided
Goulder Motors LLC
Jefferson, WINo Pricing Provided
Bergstrom Subaru Green Bay
Green Bay, WINo Pricing Provided
J & J Motors
Milwaukee, WINo Pricing Provided
Zimbrick Hyundai Eastside
Madison, WINo Pricing Provided
Zimbrick Nissan
Madison, WINo Pricing Provided
Repairables Plus Auto LLC
Holmen, WINo Pricing Provided
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of October 2026, the average documentation fee at 398 rated Wisconsin dealers is $404, based on 1,319 verified out-the-door quotes collected by CarEdge. Wisconsin sets no legal cap on doc fees.
Who are the best car dealers in Wisconsin?
Acura of Brookfield, Bell Ford, Amery Chevrolet lead the Wisconsin transparency rankings. 329 of 497 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $404. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 78% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.