Best Car Dealers in Wisconsin
As of October 2026, CarEdge grades 498 of 1284 Wisconsin car dealers from 1,335 verified out-the-door quotes. Wisconsin's average doc fee is $404.
330 of 498 rated Wisconsin dealers earn an A · 110 earn a D or F
Data updated Oct 17, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
84/100 average transparency score
33rd highest doc fees in the U.S.
Based on 498 dealers with verified quotes.
Transparency Leaderboard
View all 1284 dealers →Acura of Brookfield
Brookfield, WI
No mandatory add-ons · 9 verified quotes
See the quotesBell Ford
Arlington, WI
$55 below the Wisconsin average
No mandatory add-ons · 5 verified quotes
See the quotesAmery Chevrolet
Amery, WI
No mandatory add-ons · 4 verified quotes
See the quotesInternational Autos Group
West Allis, WIWest Allis, WI
Kolosso Chrysler Dodge Jeep Ram
Appleton, WIAppleton, WI
Marthaler Toyota of Ashland
Ashland, WIAshland, WI
Bergstrom Subaru of Oshkosh
Oshkosh, WIOshkosh, WI
Eric Von Schledorn Ford
Random Lake, WIRandom Lake, WI
Fields Volvo Cars Waukesha
Waukesha, WIWaukesha, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Look up any dealer’s transparency grade
Search 24,000+ dealers by name, brand, city, or zip.
More Dealers in Wisconsin
Repairables Plus Auto LLC
Holmen, WINo Pricing Provided
Ene Motors
Racine, WINo Pricing Provided
D and J Auto Sales, Inc of Janesville, Wi
Janesville, WINo Pricing Provided
New Richmond Auto Mall
New Richmond, WINo Pricing Provided
Chief Automotive, Inc.
Bonduel, WINo Pricing Provided
Don Larson Buick GMC
Baraboo, WINo Pricing Provided
Crest Cadillac, Inc
Brookfield, WINo Pricing Provided
Plaza Auto Sales
West Allis, WINo Pricing Provided
151 Auto Emporium Inc
Fond Du Lac, WI
151 Auto Sales LLC
Madison, WI
2 Guys & A Car Lot Sales & Service
Oshkosh, WI
45 Auto
Bear Creek, WI
5 Corners Dodge Chrysler Jeep
Cedarburg, WI
5 Corners Isuzu Truck & Auto
Cedarburg, WI
51 Auto Sales Ltd
Portage, WI
8th Street Auto
Wisconsin Rapids, WI
920 Automotive
Watertown, WI
A & S Sales LLC
Pulaski, WI
A and B Automotive LLC
Marinette, WI
A To B Auto Sales LLC
Antigo, WI
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of October 2026, the average documentation fee at 399 rated Wisconsin dealers is $404, based on 1,335 verified out-the-door quotes collected by CarEdge. Wisconsin sets no legal cap on doc fees.
Who are the best car dealers in Wisconsin?
Acura of Brookfield, Bell Ford, Amery Chevrolet lead the Wisconsin transparency rankings. 330 of 498 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $404. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 78% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.