Best Car Dealers in Wisconsin
As of October 2026, CarEdge grades 490 of 1279 Wisconsin car dealers from 1,277 verified out-the-door quotes. Wisconsin's average doc fee is $403.
321 of 490 rated Wisconsin dealers earn an A · 109 earn a D or F
Data updated Oct 5, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
83/100 average transparency score
33rd highest doc fees in the U.S.
Based on 490 dealers with verified quotes.
Transparency Leaderboard
View all 1279 dealers →Acura of Brookfield
Brookfield, WI
No mandatory add-ons · 9 verified quotes
See the quotesBoucher Group
Menomonee Falls, WI
No mandatory add-ons · 5 verified quotes
See the quotesInternational Autos Group
West Allis, WI
$53 below the Wisconsin average
No mandatory add-ons · 4 verified quotes
See the quotesKolosso Chrysler Dodge Jeep Ram
Appleton, WIAppleton, WI
Marthaler Toyota of Ashland
Ashland, WIAshland, WI
Amery Chevrolet
Amery, WIAmery, WI
Bergstrom Subaru of Oshkosh
Oshkosh, WIOshkosh, WI
Eric Von Schledorn Ford
Random Lake, WIRandom Lake, WI
Fields Volvo Cars Waukesha
Waukesha, WIWaukesha, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Zeigler Subaru of Kenosha
Kenosha, WI · 14 verified quotes
Jon Green Family Auto
Milton, WI · 7 verified quotes
Kunes Buick GMC of Greenfield
Greenfield, WI · 3 verified quotes
Russ Darrow Kia of Wauwatosa
Wauwatosa, WI · 21 verified quotes
Amato Hyundai of Glendale
Glendale, WI · 15 verified quotes
Frank Boucher Kia of Racine
Racine, WI · 11 verified quotes
Holz Motors Inc
Hales Corners, WI · 7 verified quotes
Markquart Toyota
Chippewa Falls, WI · 6 verified quotes
Kocourek Subaru
Wausau, WI · 5 verified quotes
Ewald Buick GMC of Menomonee Falls
Menomonee Falls, WI · 4 verified quotes
Hyundai Lake Country
Oconomowoc, WI · 21 verified quotes
Boucher Hyundai of Janesville
Janesville, WI · 8 verified quotes
Meyer Motors, Inc.
Plymouth, WI · 6 verified quotes
Palmen Buick GMC Cadillac Inc.
Kenosha, WI · 6 verified quotes
Russ Darrow Mazda of Madison
Madison, WI · 6 verified quotes
Gandrud Chevrolet
Green Bay, WI · 3 verified quotes
Kunes Buick GMC of Oak Creek
Oak Creek, WI · 3 verified quotes
Sheboygan
Sheboygan, WI · 3 verified quotes
Zeigler Toyota Racine
Mount Pleasant, WI · 13 verified quotes
Metro Kia of Madison
Madison, WI · 9 verified quotes
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of October 2026, the average documentation fee at 393 rated Wisconsin dealers is $403, based on 1,277 verified out-the-door quotes collected by CarEdge. Wisconsin sets no legal cap on doc fees.
Who are the best car dealers in Wisconsin?
Acura of Brookfield, Boucher Group, International Autos Group lead the Wisconsin transparency rankings. 321 of 490 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $403. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 78% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.