Best Car Dealers in Wisconsin
As of July 2026, CarEdge grades 320 of 1230 Wisconsin car dealers from 1,055 verified out-the-door quotes. Wisconsin's average doc fee is $403.
221 of 320 rated Wisconsin dealers earn an A · 42 earn a D or F
Data updated Jul 26, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
83/100 average transparency score
29th highest doc fees in the U.S.
Based on 320 dealers with verified quotes.
Transparency Leaderboard
View all 1230 dealers →Symdon Chevrolet
Evansville, WI
$153 below the Wisconsin average
No mandatory add-ons · 3 verified quotes
See the quotesMarthaler Toyota Of Ashland
Ashland, WI
$104 below the Wisconsin average
No mandatory add-ons · 3 verified quotes
See the quotesToycen Ford Chippewa Falls
Chippewa Falls, WI
$104 below the Wisconsin average
No mandatory add-ons · 5 verified quotes
See the quotesPrestige Kia
Eau Claire, WIEau Claire, WI
Pischke Motors
La Crosse, WILa Crosse, WI
Wheelers Chevrolet GMC Of Marshfield
Marshfield, WIMarshfield, WI
Zeigler Subaru Of Kenosha
Kenosha, WIKenosha, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Markquart, Inc.
Chippewa Falls, WIChippewa Falls, WI
Lenz Auto
Fond du Lac, WIFond du Lac, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Brookfield Buick GMC
Brookfield, WI · 4 verified quotes
Bergstrom Hyundai
Appleton, WI · 6 verified quotes
Le Mieux Toyota
Green Bay, WI · 6 verified quotes
Boucher Nissan Of Waukesha
Waukesha, WI · 4 verified quotes
Amato Hyundai Of Glendale
Glendale, WI · 11 verified quotes
Russ Darrow Metro Mazda
Milwaukee, WI · 4 verified quotes
Holz Motors
Hales Corners, WI · 7 verified quotes
Boucher Chevrolet Of Waukesha
Waukesha, WI · 7 verified quotes
Palmen Buick GMC Cadillac Inc.
Kenosha, WI · 6 verified quotes
Kunes Buick GMC Of Oak Creek
Oak Creek, WI · 3 verified quotes
Lynch Buick GMC Of West Bend
West Bend, WI · 5 verified quotes
Meyer Motors, Inc.
Plymouth, WI · 6 verified quotes
Rosen Nissan Milwaukee
Milwaukee, WI · 12 verified quotes
Russ Darrow Nissan
Milwaukee, WI · 12 verified quotes
Kayser Chevrolet Buick GMC
Janesville, WI · 3 verified quotes
Kunes Buick GMC Of Greenfield
Greenfield, WI · 8 verified quotes
Napleton Ford Columbus
Columbus, WI · 6 verified quotes
Rock County Honda
Janesville, WI · 5 verified quotes
Serra Toyota
Milwaukee, WI · 11 verified quotes
Russ Darrow Mazda Of Madison
Madison, WI · 5 verified quotes
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of July 2026, the average documentation fee at 245 rated Wisconsin dealers is $403, based on 1,055 verified out-the-door quotes collected by CarEdge.
Who are the best car dealers in Wisconsin?
Symdon Chevrolet, Marthaler Toyota Of Ashland, Toycen Ford Chippewa Falls lead the Wisconsin transparency rankings. 221 of 320 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $403. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 73% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.