Best Car Dealers in Wisconsin
As of October 2026, CarEdge grades 490 of 1280 Wisconsin car dealers from 1,293 verified out-the-door quotes. Wisconsin's average doc fee is $403.
321 of 490 rated Wisconsin dealers earn an A · 109 earn a D or F
Data updated Oct 6, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
83/100 average transparency score
33rd highest doc fees in the U.S.
Based on 490 dealers with verified quotes.
Transparency Leaderboard
View all 1280 dealers →Acura of Brookfield
Brookfield, WI
No mandatory add-ons · 9 verified quotes
See the quotesInternational Autos Group
West Allis, WI
$53 below the Wisconsin average
No mandatory add-ons · 4 verified quotes
See the quotesKolosso Chrysler Dodge Jeep Ram
Appleton, WI
No mandatory add-ons · 4 verified quotes
See the quotesMarthaler Toyota of Ashland
Ashland, WIAshland, WI
Amery Chevrolet
Amery, WIAmery, WI
Bergstrom Subaru of Oshkosh
Oshkosh, WIOshkosh, WI
Eric Von Schledorn Ford
Random Lake, WIRandom Lake, WI
Fields Volvo Cars Waukesha
Waukesha, WIWaukesha, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Lenz Auto
Fond du Lac, WIFond du Lac, WI
Look up any dealer’s transparency grade
Search 23,000+ dealers by name, brand, city, or zip.
More Dealers in Wisconsin
Metro Kia of Madison
Madison, WI · 9 verified quotes
Ewald Chrysler Jeep Dodge Ram
Franklin, WI · 8 verified quotes
Zimbrick
Madison, WI · 8 verified quotes
Bergstrom Hyundai of Appleton
Appleton, WI · 7 verified quotes
Rosen Honda
Greenfield, WI · 7 verified quotes
Rock County Honda
Janesville, WI · 5 verified quotes
Bell Ford
Arlington, WI · 4 verified quotes
Bergstrom Cadillac of Madison
Madison, WI · 4 verified quotes
Bergstrom Premier Motorcars, Inc.
Appleton, WI · 4 verified quotes
Kayser Chevrolet Buick GMC
Janesville, WI · 4 verified quotes
Van Horn Hyundai of Fond Du Lac
Fond du Lac, WI · 4 verified quotes
Dahl Toyota Sheboygan
Sheboygan, WI · 3 verified quotes
Hesser Toyota
Janesville, WI · 3 verified quotes
Rosen Nissan Milwaukee
Milwaukee, WI · 11 verified quotes
Zeigler Hyundai of Racine
Mount Pleasant, WI · 9 verified quotes
Lynch Chevrolet of Kenosha
Kenosha, WI · 8 verified quotes
Bergstrom Chevrolet of Green Bay
Green Bay, WI · 5 verified quotes
Heiser CDJR Sturgeon Bay
Sturgeon Bay, WI · 3 verified quotes
Zimbrick Hyundai West
Madison, WI · 6 verified quotes
Rosen Hyundai of Kenosha
Kenosha, WI · 4 verified quotes
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of October 2026, the average documentation fee at 393 rated Wisconsin dealers is $403, based on 1,293 verified out-the-door quotes collected by CarEdge. Wisconsin sets no legal cap on doc fees.
Who are the best car dealers in Wisconsin?
Acura of Brookfield, International Autos Group, Kolosso Chrysler Dodge Jeep Ram lead the Wisconsin transparency rankings. 321 of 490 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $403. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 78% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.