Best Car Dealers in Wisconsin
As of July 2026, CarEdge grades 244 of 1225 Wisconsin car dealers from 813 verified out-the-door quotes. Wisconsin's average doc fee is $351.
164 of 244 rated Wisconsin dealers earn an A · 29 earn a D or F
Data updated Jul 6, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
84/100 average transparency score
34th highest doc fees in the U.S.
Based on 244 dealers with verified quotes.
Transparency Leaderboard
View all 1225 dealers →Markquart, Inc.
Chippewa Falls, WI
No mandatory add-ons · 3 verified quotes
See the quotesBergstrom Subaru Of Oshkosh
Oshkosh, WI
$48 above the Wisconsin average
No mandatory add-ons · 4 verified quotes
See the quotesInternational Autos Group
Menomonee Falls, WI
No mandatory add-ons · 4 verified quotes
See the quotesLenz Auto
Fond du Lac, WIFond du Lac, WI
Wheelers Chevrolet GMC Of Marshfield
Marshfield, WIMarshfield, WI
Symdon Chevrolet
Evansville, WIEvansville, WI
Toycen Ford Chippewa Falls
Chippewa Falls, WIChippewa Falls, WI
Napleton Chevrolet Buick GMC
Beaver Dam, WIBeaver Dam, WI
Miller Motor Sales
Burlington, WIBurlington, WI
Prestige Kia
Eau Claire, WIEau Claire, WI
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More Dealers in Wisconsin
Sunset Curve Auto Parts Inc
Weyauwega, WI
Sunshine Auto Sales
Menasha, WI
Sunshine Auto Sales
Neenah, WI
Super Service Used Cars
Milwaukee, WI
Svj Motorsports
Brookfield, WI
Swant Graber Auto Group
Barron, WI
Swant Graber Ford
Barron, WI
Swant Graber Motors - CDJR
Barron, WI
Swant Graber Motors- Chevrolet
Barron, WI
Symdon Auto Of Monticello/new Glarus
New Glarus, WI
Symdon Chevrolet Of Monticello
Monticello, WI
Symdon Chevrolet Of Mt Horeb
Mount Horeb, WI
Symdon Ford Of Monticello
Monticello, WI
Tanner & Son Llc
Genoa City, WI
Tc Autoworks Llc
Richland Center, WI
Tenpin Motors Llc
Fort Atkinson, WI
The Auto Shop Ltd
Appleton, WI
The Autohaus Llc
Tomahawk, WI
The Car Store
Delavan, WI
The Motor Company
Marinette, WI
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of July 2026, the average documentation fee at 244 rated Wisconsin dealers is $351, based on 813 verified out-the-door quotes collected by CarEdge.
Who are the best car dealers in Wisconsin?
Markquart, Inc., Bergstrom Subaru Of Oshkosh, International Autos Group lead the Wisconsin transparency rankings. 164 of 244 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $351. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 69% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.