Best Car Dealers in Wisconsin
As of July 2026, CarEdge grades 243 of 1225 Wisconsin car dealers from 814 verified out-the-door quotes. Wisconsin's average doc fee is $351.
163 of 243 rated Wisconsin dealers earn an A · 29 earn a D or F
Data updated Jul 6, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
84/100 average transparency score
34th highest doc fees in the U.S.
Based on 243 dealers with verified quotes.
Transparency Leaderboard
View all 1225 dealers →Miller Motor Sales
Burlington, WI
$48 above the Wisconsin average
No mandatory add-ons · 3 verified quotes
See the quotesInternational Autos Group
Menomonee Falls, WI
No mandatory add-ons · 4 verified quotes
See the quotesLenz Auto
Fond du Lac, WI
$48 above the Wisconsin average
No mandatory add-ons · 3 verified quotes
See the quotesMarkquart, Inc.
Chippewa Falls, WIChippewa Falls, WI
Marthaler Toyota Of Ashland
Ashland, WIAshland, WI
Toycen Ford Chippewa Falls
Chippewa Falls, WIChippewa Falls, WI
Pischke Motors
La Crosse, WILa Crosse, WI
Symdon Chevrolet
Evansville, WIEvansville, WI
Zeigler Subaru Of Kenosha
Kenosha, WIKenosha, WI
Napleton Chevrolet Buick GMC
Beaver Dam, WIBeaver Dam, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Throttlestop
Elkhart Lake, WI
Thunder Truck & Auto Sales
Sheboygan, WI
Tim Witt Chevrolet
Crivitz, WI
Tim's Alignment & Auto Svc
Fond du Lac, WI
Timber Ford Of Hayward
Hayward, WI
Titletown Auto Sales Llc
Green Bay, WI
Tj's Auto
Wisconsin Rapids, WI
Tj's Repairables
Wisconsin Rapids, WI
Tml Auto Llc
Appleton, WI
Tom Peck Ford
Clinton, WI
Tom's Sales And Service, Inc.
Cornell, WI
Town Motors Waukesha
Waukesha, WI
Toybox Rides Inc.
Black River Falls, WI
Toycen Ford Inc.
Chippewa Falls, WI
Toyota Of Brookfield
Brookfield, WI
Traxside Motors Llc
Wisconsin Rapids, WI
Trecek Automotive Of Portage Inc.
Portage, WI
Trecek Buick GMC
Portage, WI
Trucksfor25k
Plymouth, WI
Trust N Ride
Madison, WI
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of July 2026, the average documentation fee at 243 rated Wisconsin dealers is $351, based on 814 verified out-the-door quotes collected by CarEdge.
Who are the best car dealers in Wisconsin?
Miller Motor Sales, International Autos Group, Lenz Auto lead the Wisconsin transparency rankings. 163 of 243 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $351. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 69% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.